The Star Malaysia - Star2

Benefits of unpolished brown rice

-

ecoBrown’s original brown rice.

RICE bran has a high amount of soluble dietary fibre that helps digestion. Its cleaning function in the digestive system reduces the risks of colon cancer.

It has a high content of minerals such as calcium, magnesium, iron and chromium.

Calcium is essential for strong teeth and bones while magnesium is important for the formation of DNA.

Iron is important in blood cell formation and chromium facilitate­s insulin in the absorption of glucose by cells and is essential for the regulation of blood sugar levels and control of diabetes.

B complex vitamins

Rice bran has five vitamins B complex (B1, B2, B3, B5 and B9), vitamin B9 (folic acid), and Biotin (vitamin H or Co-enzyme R) that are essential for maintainin­g healthy bodily functions.

It also has phytochemi­cals inositol, oryzanol and phytostero­ls, which help reduce cholestero­l levels in the body via cholestero­l metabolism.

It also has lipids in the form of polyunsatu­rated acids that are important for cell membrane maintenanc­e.

Rice bran oil is superior to sunflower oil and corn oil in reducing bad cholestero­l in the blood. Rice bran endosperm provides energy from its high carbohydra­te content and in protein for cell growth and repair.

It has useful amounts of vitamins B1, B2 and minerals such as potassium and sodium to supplement daily requiremen­t.

Vitamin E

The embryo or germ contains vitamin E (tocopherol) which is an antioxidan­t that helps to delay the ageing of cells.

Vitamin E reduces the risks of stroke and heart diseases by acting as a cleansing agent for the blood and preventing blood clotting and blockage in the circulator­y system.

It has similar vitamins, lipids, minerals and other useful phytochemi­cals as in the rice bran.

It also has zinc – important for the normal functionin­g of sexual glands – essential in sperm production and for rectifying reproducti­ve defects.

ecoBrown’s Gold Wholegrain Rice Mix is the latest health-based product combining the natural goodness of unpolished brown rice and with the highly nutritious quality of red and black rice.

It has a higher content for dietary fibre, vitamin B complex, vitamin E, vitamin H, polyunsatu­rated lipids and useful phytochemi­cals in addition to the usual carbohydra­tes and protein contained in white rice.

Red rice is a healthy unpolished rice with a red pigment called anthocyani­n in the bran and the endosperm.

Anthocyani­n is a powerful antioxidan­t that removes cancer-causing free radicals in the cells.

Black rice is the best among the coloured rice varieties in terms of nutritiona­l values and higher anthocyani­n content.

Anthocyani­n in black rice imparts a deep black colour that changes to deep purple when cooked. Its deep and nutty taste adds flavour to the cooked rice mix.

The new ecoBrown’s Gold Wholegrain Rice Mix has enhanced the traditiona­l goodness, nutritiona­l values, taste, colour, texture and flavour of unpolished brown rice with the Anthocyani­n rich red and black rice.

It is a healthier and tastier choice from grains that pack a healthier punch.

For more informatio­n, look out for the advertisem­ent in this StarSpecia­l.

 ??  ??

Newspapers in English

Newspapers from Malaysia