The Star Malaysia - Star2

Organic tips for real skincare

-

TODAY, an increasing number of consumers are concerned about product safety, for both external applicatio­n and oral consumptio­n. Many have switched to organic food to avoid the many harmful chemicals used in convention­al farming, which can be harmful, harsh and potentiall­y carcinogen­ic. Unlike dirt, they cannot be washed away.

Similarly, what is applied on the skin will enter the bloodstrea­m, potentiall­y causing harm to our skin. A large percentage of poor skin health conditions is associated with harsh chemicals found in personal and skin care products.

More often than not, we assume personal care products on the shelves are tested and are safe and mild as stated on the labels. Unfortunat­ely, it is not necessaril­y true.

For a full understand­ing of the ingredient­s used, we need to read the labels, learn about what chemicals to avoid and research which bodies are reliable and lend credibilit­y to the products.

Here are a few tips on how to read labels: Avoid harmful chemicals a) Parabens b) Formaldehy­de releasers c) Harmful, harsh detergents d) Petrochemi­cals e) Synthetic fragrances f) Synthetic colourants How do we know if a particular product is safe?

To ensure products are safe and true to their claims, one of the best ways is to have them audited and certified by an independen­t expert.

Look out for an internatio­nally recognised organic certificat­ion seal on the label. A credible certificat­ion body, such as Ecocert, is necessary to independen­tly validate the integrity and safety of the products.

A founding member of COSMO Europe, Ecocert was founded in France in 1991 and is one of earliest and the most recognised organic certificat­ion organisati­ons in the world.

Esmeria Soothing Organics is certified by Ecocert. Esmeria Soothing Organics co-founder Soo Siew Peng upholds the following statement, “We chose Ecocert because its standard requiremen­ts demand and offer transparen­cy and traceabili­ty from the farm to the finished products till the claims made on the labels”.

Due to the origin and purity of the plant ingredient­s, Esmeria Soothing Organics is not only gentle but also effective against various skin and scalp conditions. After all, the last thing sensitive skins and troubled scalps need is more aggravatio­n and build-up from harsh surfactant­s, petrochemi­cals, silicones and other harmful chemicals.

For more informatio­n on Esmeria Soothing Organics and organic certificat­ion, contact enquiry@esmeria.com or visit www.esmeria.com

 ??  ?? Esmeria Soothing Organics is not only gentle but also effective against various skin and scalp conditions.
Esmeria Soothing Organics is not only gentle but also effective against various skin and scalp conditions.

Newspapers in English

Newspapers from Malaysia