Keeping their standards high
WHEN it comes to watchmaking, Maurice Lacroix has set itself two clear objectives: the preservation of Swiss timepiece standards and innovation of contemporary designs.
It is said that those who appreciate lasting value, as well as aficionados seeking the extraordinary, know not to entrust valuable, irrecoverable time to just any timepiece, but a Maurice Lacroix.
Consider the watches launched following Maurice Lacroix’s signing of a three- year partnership with football club FC Barcelona. Each carries the FCB logo engraved into the caseback.
Commenting on the launch, Stephane Waser, managing director of Maurice Lacroix, said: “The new FCB models offer a pleasing alternative to existing Maurice Lacroix classics and provides perfect illustration of the teamwork of the two organisations.”
The 43mm stainless steel FCB Pontos S diver’s chronograph ( water- resistant to 200m) with its sturdy good looks, offers versatility with a choice of two straps and a useful stopwatch function.
The winding crown and two push pieces of the watch happens to be an iconic design characteristic. It ensures a better grip and accentuates the chronograph’s strong aesthetic.
Maurice Lacroix’s FCB Masterpiece Squelette is similarly delivered in a 43mm case, but fashioned from a combination of stainless steel and black PVD. The absence of a dial however, reveals the inner- workings of a skeleton movement.
With black hands, matching genuine crocodile strap and black PVD buckle, the watch further denotes a sporty, minimalist finish – which makes it a truly eye- catching and stylish wear.
Another watch, the 40mm FCB Eliros Chronographe remains simple to interpret, with a balanced layout and uncluttered legibility. The chronograph and large date display at 12 o’clock adds function