Shade of grey
JASON Wu has teamed up with the global colour authority Pantone on a custom shade of grey for the launch of his new fashion line.
The designer has unveiled his own shade of the colour ahead of the launch of his mainline label's sister brand Grey Jason Wu. The hue, a mid silver tone, aims to invoke the familiarity of a favourite Tshirt, and was designed to perpetuate a simple and laidback vibe. It features 90% white hues and a hint of blue.
“Grey is my favourite colour – I've been attracted to the colour's ease, calm elegance and warmth,” said Wu, who first announced the development of his more affordable new brand back in April.
Laurie Pressman, vice president of the Pantone Color Institute, described the new hue as “a timeless grey shade that captures the collection's unique combination of relaxed sophistication and soft warmth.”
According to the New Yorkbased Taiwanese Canadian designer, the idea for Grey Jason Wu was inspired by his friends' personal style and a desire to create a collection focused on chic silhouettes and playful graphics representative of his personality.
He will use the project as an opportunity to collaborate with talents such as artist Hunt Slonem, whose contribution will feature in the debut collection, snippets of which have been played out on Instagram over the past few weeks, with minimalist separates, soft pleats and cashmere knitwear seemingly the order of the day.
Pantone provides colour standards for the fashion and design industries and its shades are used by 100 million design professionals worldwide. —