Green luxury
BRANDED as a development that meets quality and sustainability, UEM Sunrise’s first landed project in Puteri Harbour – Estuari – brings together comfortable living and nature.
Located at the north of Kota Iskandar and Nakhoda ( Commercial North) of Puteri Harbour, Estuari encompasses 394.41 acres ( 159.61ha) of both residential and commercial properties.
“We aim to provide a luxurious and eco- living residential experience. Estuari is a great location for young professionals with families, elderly couples or extended families, investors and expatriates,” says Raymond Cheah, chief operating officer ( commercial) of UEM Sunrise.
Surrounded by Sungai Perepet in the north and east as well as Straits of Tebrau in the east, Estuari aims to retain as much of its natural environment and ecology as possible.
Inspired by the mangrove belt and local flora and fauna, the developer has created a layout that is sustainable with the green environment.
Estuari will be developed without jeopardising the natural environment in the vicinity.
With a total gross development value of RM7.4bil, Estuari will comprise 2,858 residential units, including landed and high- rise strata properties.
Laid out over six hills with an elevation of between 5m and 40m on average, Estuari offers spectacular views of the mangroves and Straits of Tebrau.
There are seven water catchments and two inlet drains, one from Kota Iskandar and the other from the neighbouring land.
Low- lying areas in the centre of the development serve as potential retention ponds, park ponds and drains. As a whole, Estuari will boast a total of 394.41 acres ( 159.61ha) with a development density of seven units per acre.
According to Cheah, UEM Sunrise is looking to get Estuari assessed by Conquas ( Construction Quality Assessment System), a quality assessment system developed by Building and Construction Authority ( BCA) Singapore.
“With the completion date projected to be sometime in 2018, development is well ahead in its progress as the construction stage has reached 50% completion and we have more than 40% bookings for the first phase of development, Estuari Gardens,” says Cheah.
Estuari is strategically located close to many attractions and highways for convenience.
It is located 4.9km and 14.2km from the JB- Nusajaya Highway and the CIQ Second Link respectively. Estuari is also located close to Legoland Malaysia Resort and Puteri Harbour, which are just 4km and 4.9km away respectively.
Other attractions and amenities close by include the Sanrio Hello Kitty Town, Pinewood Iskandar Malaysia Studios, Afiat Healthpark – Columbia Asia Hospital, EduCity, Raffles American School, University of Southampton and Puteri Harbour International Ferry terminal.
The first phase of development for Estuari is Estuari Gardens – a creation of a community cluster that consists of 350 residential units.
Estuari Gardens combines both a precinct and cluster design with a 4.9- acre ( 1.98ha) lush Central Garden area for recreational activities among residents.
Some of the park amenities include a children’s playground and an exercise area with outdoor fitness equipment.
Each cluster in Estuari Gardens comes with a dedicated single entry point. This is a part of a 24- hour gated and guarded environment manned with security personnel.
Housing streets in Estuari Gardens are designed with cul- de- sacs to ensure privacy and promote a sense of ownership of the residential area as well as safety on the streets.
UEM Sunrise takes pride in the safety and security features of Estuari Gardens, which include pedestrian lanes to ensure minimal contact between vehicles and pedestrians/ cyclists, street hierarchy as well as cul- de- sacs to exclude through traffic.
Other features include dual functions, crossing paths and speed humps, roundabouts, emergency access, perimeter fencing or boundary wall, a guard house and management office.
There are four types of home designs available in Estuari Gardens that make up three clusters – Type A1 and Type A2, Type B and Type C.
These spacious homes come with five to six bedrooms with the same number of bathrooms respectively, equipped with a family area on the first floor, dry yard for laundry and a solid timber plank staircase.
UEM Sunrise continuously strives to maintain its competitiveness in the local property front.
“In an effort to encourage sales, we introduced our maiden home ownership campaign last year called Signature Selection, where we achieved an astounding total sales value of RM215mil,” says Cheah.
Apart from special price packages, the two month- long Signature Selection campaign offered a chance for purchasers of UEM Sunrise’s Signature Selection properties to win lucky draw prizes that included one Range Rover Evoque, four Mercedes C200, three Mercedes A250, three Honda Jazz as well as eight exclusive travel vouchers ranging between RM25,000 and RM40,000.
The Signature Selection campaigned proved to be a success and returned for the second year.
This year’s campaign offered purchasers of UEM Sunrise’s Signature Selection properties a chance to win an all- expense paid trip for two persons to watch the recently concluded UEFA Euro 2016 football finals in France.
To further attract buyers in the Southern Region, particularly in Iskandar Puteri ( formerly known as Nusajaya), UEM Sunrise is directing its efforts to having a centralised sales gallery in Johor.
It is also in the midst of streamlining customer service processes by creating a single unit to address customer concerns as well as handover and payment matters.
UEM Sunrise also continues to find ways to reward loyal customers via Trésor, its customer loyalty card rewards programme where Trésorians are entitled to a discount of up to 5% under the loyalty programme based on the development and project requirement.
Under the Signature Selection campaigns, Trésorians are able to enjoy double loyalty discounts when they purchase any of the Signature Selection properties, and/ or double their referral fees when they refer a buyer during the two- month campaigns.
“Moving forward, part of Trésor’s privileges will include personalised consultants for customers with properties valued above RM1mil,” says Cheah.
With UEM Sunrise’s simple yet effective strategies, the company hopes to diversify its geographical base and adjacent business to further build its reputation as a value- driven developer while nurturing a service- oriented culture within the organisation.
For more information, call 07- 553 9966 or visit