The Star Malaysia - Star2

In her shoes

-

SHE has conquered the music industry, and now Katy Perry ( pic) has her sights set firmly on the fashion world.

The pop star is set to launch a new shoe collection in collaborat­ion with Global Brands Group.

Titled Katy Perry Footwear, the line will feature everything from sneakers to stilettoes, with sketches hinting at a collection splashed with the star's signature love of colourful, glitzy, cartoonish embellishm­ent. Strappy sandals, fringed block heels and Perspex details all look set to make an appearance.

“It's been a creative goal of mine to be a real contributo­r in the affordable fashion space,” said Perry. “Launching a footwear collection felt like a natural first step for me.”

It might be her first foray into the fashion industry, but Perry's business acumen is already well honed, thanks to the multiple fragrances she has released in her name over the course of her career.

In April, she also added “make- up designer” to her impressive list of achievemen­ts, teaming up with cosmetics giant CoverGirl on her brightly coloured debut beauty collection.

Shoe collection­s are fast becoming the new star status symbol, and Perry is hot on the heels of Rihanna with her latest venture. RiRi, of course, famously teamed up with Manolo Blahnik this spring on a denim- heavy line of shoes and boots. – AFP Relaxnews

 ??  ??

Newspapers in English

Newspapers from Malaysia