The Star Malaysia - Star2

A milestone for MPH

MPH Bookstores celebrates its 110th anniversar­y with exclusive promotions.

- By TERENCE TOH star2@ thestar. com. my

IT has survived two world wars, witnessed the independen­ce of both Malaysia and Singapore from the British, and supplied books to the public for over a century.

From its humble beginnings as a small bookstore selling general titles, MPH Bookstores has since grown to become a major bookstore chain.

This year marks the 110th anniversar­y of the bookstore, which is being celebrated under the tagline of “Making A Difference”. In celebratio­n of this momentous occasion, MPH Bookstores is having many exciting promotions and offers for its customers from now until October.

A series of roadshows will be held at selected stores, where customers can expect sales with discounts of up to 70% . The first round of roadshows is on from now until Sept 4 at MPH Mid Valley ( KL), MPH Gurney Plaza ( Penang) and MPH Plaza Merdeka ( Kuching).

MPH has also produced a range of limited- edition anniversar­y merchandis­e to be given away free as part of its nationwide Spend & Redeem programme.

These include A5 leather note- books, thermal mugs and umbrellas. To redeem these exclusive items, all you need to do is collect stickers every time you shop in MPH starting today until Oct 31.

Customers can collect one sticker with every RM50 spent, and can accumulate stickers to redeem all three items of merchandis­e without having to start a new card. Additional­ly, CIMB Bank cardholder­s will get to redeem an extra RM5 book voucher with every purchase of RM50. All items are availavle while stocks last.

For a limited time each month, MPH will also have an explosive BUY 1 FREE 1 promotion at all its stores. This exclusive promotion will apply to a wide selection of bestseller­s including children’s books, young adult and paperback fiction, business and general interest titles, toys, stationery and more.

MPH Bookstores’ history in Malaysia began in 1906 through a missionary named Captain William G. Shellabear, who founded Malayan Publishing House, as it was known then. His farsighted­ness in bringing modern printing techniques to Singapore contribute­d to the growth of the South- East Asian publishing industry.

Since then, the chain has grown to 35 stores nationwide. In 2000, MPH Bookstores was the first local bookstore to introduce the megastore concept, with MPH Mid Valley, and was the first to venture into e- commerce, through MPHOnline. com.

For more informatio­n on MPH’s 110th anniversar­y promotions, please log on to www. mphclick. com. Weekly list compiled by MPH Bookstores, Mid Valley Megamall, Kuala Lumpur; www. mphonline. com

 ??  ?? MPH Bookstores celebrates its 110th anniversar­y this year with roadshows and plenty of special discounts. — Filepic
MPH Bookstores celebrates its 110th anniversar­y this year with roadshows and plenty of special discounts. — Filepic

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