Electrolux launches new range
ELECTROLUX launches a new range of premium NutriFresh fridges designed to provide South- East Asians with a fridge that provides the necessary quality freshness. Households can now enjoy market fresh fruits and vegetables 24/ 7 with fridges designed with a focus on keeping fruits and vegetables as fresh as the day you bought them.
Over the next five years, Asia will make up two- thirds of the global middle- class population, accounting for 59% of all middle- class consumption according to The Organisation for Economic Co- operation and Development ( OECD). As populations grow and incomes rise, Asian households are changing their eating habits from packaged and frozen products, to demanding more fresh fruit, vegetables, fresh meat and dairy products.
Freshness is the keystone of homemade Asian cuisine:
With freshness such a pivotal part of homemade Asian cuisine, Electrolux wants to ensure food always tastes market- fresh with the NutriFresh unique tight seal, a key feature of the refrigerator, which ensures fresh produce even after seven days. With a variety of hi- tech functions, such as the fridge’s FreshShield crisper, NutriFresh guarantees high- quality taste for all produce stored inside.
The NutriFresh Inverter, another key feature of the appliance, provides five- times higher humidity function to allow for more stable temperatures.
Keeping the temperature consistent is important when it comes to freshness and with NutriFresh fridges you can maintain fresh food while also sustaining 37% in energy savings. With an intuitive user interface, consumers can control the temperature of the fridge with the touch of a button. Have your fruits and vegetables placed along different shelves of the fridge.
The FreshFlex compartments within the fridge offer functionality as a chiller, freezer or crisper depending on your food storage preferences.
NutriFresh Fridges allow you to cook, worry free:
When preparing a home cooked meal, you shouldn’t have to open your refrigerator doors to an unpleasant smell. This is why Electrolux has installed a FreshTaste Deodorizer in its latest range of NutriFresh Fridges. The FreshTaste Deodorizer eliminates 99.8% of bacteria and keeps odours away. Another way the refrigerator secures freshness is through the door alarm, which sends an alert when the fridge is left open to save energy and maximise freshness. Keeping your kitchen as efficient as possible, the NutriFresh Fast Freeze feature cools vents in the freezer to help generate ice quicker with less waiting time. This is especially useful during the hotter months.
Warranty and availability:
Electrolux NutriFresh fridges are available in four different styles ( Top Freezer, French Door, Three Door and Bottom Freezer) and two different materials ( Arctic Steel and Slate Silver).
NutriFresh Fridges include a 10- year warranty on the inverter compressor, and can be purchased at leading home appliance retailers nationwide. Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in over 150 markets every year. The company focuses on innovative solutions that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
Electrolux products include refrigerators, dishwashers, washing machines, cookers, air conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In South- East Asia, the brand is well known for high quality kitchen, laundry and floor care products. The company has production units in Australia, China and Thailand.
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