Bridgestone Malaysia opens second B-Select store
TYRE technology and safety are of the utmost importance when it comes to the safety and comfort of all Bridgestone customers worldwide.
Coming in very closely is the purchase experience for the customers.
Since its opening 16 years ago, Bridgestone Tyre Sales (Malaysia) Sdn Bhd, a subsidiary of world’s largest tyre and rubber company, Bridgestone Corporation, has been continuously striving to improve customer’s satisfaction at Bridgestone outlets.
Bridgestone has recently opened its second Bridgestone Select outlet (B-Select) in Malaysia, which is owned and operated by SP Wira Tyre & Car Service Sdn Bhd.
The opening of the B-Select outlet in Sungai Petani, Kedah, is a testament to Bridgestone’s commitment to its customers.
The new tyre retail and service outlet is a concept store dedicated to “Serving The Best For Your Car”.
“It is a double celebration for SP Wira, as we celebrate our 23rd anniversary and also the honour of being selected as the only B-Select store for the northern region,” said Datuk Liau Sai Chan, the managing director of SP Wira Tyre & Car Service.
Bridgestone Tyre Sales (Malaysia) managing director Jo Takekawa said: “Bridgestone Select, an entirely new approach to tyre retailing, aims to provide premium service through a customer-friendly environment.
“Unlike the traditional tyre retail stores, B-Select sets itself apart by offering a pleasant and inviting store environment where customers are presented with more user-friendly information and greater transparency in the purchase process in order to achieve higher customer satisfaction.”
First introduced in Australia in 2006, it is now a well-established retail model running successfully in several countries including New Zealand, India, Vietnam, Singapore and South Korea.
Bridgestone Select customers are assured of better purchasing experience as Bridgestone blends the ideals of environment, service, technology, experience and assurance with the latest tyre equipment.
Bridgestone Select presents clear pricing and explanation on its extensive range of products and services to help customers choose a tyre that best suits their cars.
Car care services including tyre fitment, balancing and alignment will also be provided for all types of vehicles.
While servicing of cars is being carried out by professional technicians, customers may relax in the store’s lounge with the comfort of refreshments and wireless internet connection.