Kamelia, RM39

The Star Malaysia - Star2 - - Trends -

What sets our prod­uct apart from oth­ers is its fun and creative pack­ag­ing, along­side a dis­tinct fan­tasy mer­maid con­cept. We also de­liver qual­ity in­gre­di­ents, su­pe­rior for­mu­las and cru­elty-free beauty at an af­ford­able price point. Kamelia Nisha

Founder: Kamelia Nisha, 23. Brand­ing: The Kamelia Mer­maid Matte Lip Cream is a non-dry­ing lip­stick with a matte fin­ish. It’s long last­ing, trans­fer-free and highly pig­mented. It’s also nour­ish­ing as it is in­fused with ar­gan oil, vi­ta­min E oil and shea but­ter. This lip­stick is avail­able in nine shades.

What sparked the idea for your brand?

As a young girl I loved mer­maids and lip prod­ucts, es­pe­cially lip gloss which I hoard! With Kamelia Cos­met­ics I hope to in­spire women to em­brace their “in­ner mer­maid”, to never stop be­ing creative, dream­ing and hav­ing fun through make-up and in life as a whole.

Why lip­sticks?

They are the eas­i­est and fastest way to change your look. For ex­am­ple, a dusty pink hue helps a girl look de­mure while a vampy red casts an edgy and sexy vibe.

What was the most im­por­tant thing for your brand?

To pro­vide com­fort­able and hy­drat­ing wear de­spite its matte fin­ish, hence the in­clu­sion of nour­ish­ing in­gre­di­ents.

Where is it made and what are the stan­dards?

They are man­u­fac­tured lo­cally and ap­proved by the Min­istry of Health Malaysia. They are also 100% cru­elty and paraben-free.

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