The Star Malaysia - Star2

Kamelia, RM39


What sets our product apart from others is its fun and creative packaging, alongside a distinct fantasy mermaid concept. We also deliver quality ingredient­s, superior formulas and cruelty-free beauty at an affordable price point. Kamelia Nisha

Founder: Kamelia Nisha, 23. Branding: The Kamelia Mermaid Matte Lip Cream is a non-drying lipstick with a matte finish. It’s long lasting, transfer-free and highly pigmented. It’s also nourishing as it is infused with argan oil, vitamin E oil and shea butter. This lipstick is available in nine shades.

What sparked the idea for your brand?

As a young girl I loved mermaids and lip products, especially lip gloss which I hoard! With Kamelia Cosmetics I hope to inspire women to embrace their “inner mermaid”, to never stop being creative, dreaming and having fun through make-up and in life as a whole.

Why lipsticks?

They are the easiest and fastest way to change your look. For example, a dusty pink hue helps a girl look demure while a vampy red casts an edgy and sexy vibe.

What was the most important thing for your brand?

To provide comfortabl­e and hydrating wear despite its matte finish, hence the inclusion of nourishing ingredient­s.

Where is it made and what are the standards?

They are manufactur­ed locally and approved by the Ministry of Health Malaysia. They are also 100% cruelty and paraben-free.

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