Promoting your seminar

IF you are holding a public seminar, getting the word out is important for success. Here are some ways to do it.

Leverage your speakers

Popular speakers have their own following, so ask your speakers to share your publicity on their social media, web site and when they give media interviews. You may have to pay extra for this if they have a large fan base.

Send an e-mail

As soon as people register, send an e-mail that can be easily forwarded. Don’t make it a huge file or an attachment that needs special software to view; the easier it can be shared and viewed, the more likely someone will look at it.

Easy to share

Have easy to share graphics on your web site and your social media pages. Ask your staff and colleagues to share these with their friends. It is important that your promotional materials are well conceived. Grammatical errors, bad designs and missing details such as the date without the year, gives a bad impression.

Network

Talk to your suppliers, contractors, distributors, sister organisations, and favourite professional groups to ask if they can spread the word. Just a link on their web site might be enough to reach out to someone you never even thought of contacting.