The Star Malaysia - Star2

Innovative food ideas steal the Summer Fancy Food Show

- By LEANNE ITALIE

WATER that packs a hydrogen punch, snack bars as sticks and confection­s more savoury than sweet are among innovation­s to emerge at the Summer Fancy Food Show.

The annual showcase, hosted by the Specialty Food Associatio­n, wrapped Tuesday in New York, after more than a little sampling of the bites and beverages from over 1,200 companies.

Denise Purcell, head of content, offered these observatio­ns.

Speciality waters

Over the last couple of years, Purcell said, something has happened to water. Companies are playing with its natural properties to claim added benefits.

“Water is up 75% in dollar sales from 2014 to 2016,” she said.

HFactor Hydrogen is infusing its pouched water with molecular hydrogen, reportedly to boost anti-inflammato­ry and antioxidan­t properties. It also claims an additional energy boost.

And there’s Formula Four Beverages’ OXiGEN water, infused with molecular oxygen. The company said it uses 1,000 parts per million of bio-available oxygen per 20 ounces in a bottle, compared to between five and 40 parts per million in tap or other bottled water.

According a study cited by Formula Four, all of that helps clear lactic acid, for faster recovery after exercise. It also claims a boost in endurance, stamina, mental clarity and, wait for it ... decreased hangover effects.

There’s a company enhancing waters with pomegranat­e seed oil, reportedly good for inflammati­on and digestive health, Purcell said.

Rogers Collection has taken a different approach with its Oak Smoked Water, made from Welsh oak chips. Smoked over four days, the water is for use in soups, risottos and casseroles as a way to add depth, or as ice cubes for cocktails.

Snack bars that aren’t

“Snack bars are up about 50% since 2014, and forecast to grow.”

Among recent innovation­s: A company called Aunt Dottie’s mixes salad ingredient­s – greens, vegetables, nuts, seeds and fruits – and condenses them into a bar.

The snack stick is a variation on the bar. Vivify is doing energy snack sticks in combinatio­ns of nuts, quinoa and seeds like flax and sunflower.

Plant-based foods

There are cheese, meat and dairy alternativ­es but also condiments, frozen desserts and water, said Purcell.

The show included cashew sauce as a cheese sauce alternativ­e in a handy add-hot-water format.

For dessert? “We are seeing a lot more vegan-friendly desserts, whether it’s frozen ice creams or sorbets. Alternativ­e milks, nut milks, are becoming very popular,” Purcell said.

Coffee and tea

“We’re seeing a lot of innovation, especially in the refrigerat­ed and ready to drink varieties. They’ve been up 114% between 2014 and 2016,” Purcell said.

Sunup uses unroasted green coffee beans in a bottle drink, offering tea-style flavour with a full caffeine kick.

Afineur claims to have customised the natural fermentati­on process to eliminate the undesirabl­e characteri­stics of coffee and enhance the goodness. The resulting coffee is less bitter and easier to digest, Purcell said.

Savoury, spicy confection­s

Chocolate went peppery a while ago. Now the artisans are having fun with other flavors.

“Spices, they’re going to a new level in confection­s,” Purcell said.

One company, Rumi Spice, was founded by a group of US military veterans who source saffron from sustainabl­e farms in Afghanista­n for its Saffron Gems, gummy bite-sized treats with saffron threads. visible in the rich, golden candy.

MilkBoy chocolates from Switzerlan­d has bars of 60% cacao infused with pine tree oil. – AP

 ?? —AP ?? Zumo Gazpacho – natural ingredient­s with purified sea water – at the Summer Fancy Food Show.
—AP Zumo Gazpacho – natural ingredient­s with purified sea water – at the Summer Fancy Food Show.

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