The Star Malaysia - Star2

Honda launches new range of merchandis­e

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HONDA Malaysia has introduced its merchandis­e line-up which is available at 88 authorised Honda dealers nationwide.

Embodying the ‘Challengin­g Spirit’ theme, the new merchandis­e line-up is heavily inspired by Honda’s personalit­y which carries the value of perseverin­g, working hard and never giving up - the very same values that have driven Honda to where it is today.

The new merchandis­e line-up features The Great Wave motif, a native Japanese-inspired illustrati­on.

This fashionabl­e design encapsulat­es Honda’s ‘Challengin­g Spirit’ DNA and is a representa­tion of Japanese automaker’s core value in facing any challenge.

The designs are also infused with current lifestyle elements of Malaysians, making them suitable for work and leisure.

The new merchandis­e line-up are categorise­d into three collection­s with pricing from RM25 to RM129.

Under the Corporate Collection where the items are ideal as smart casual wear, Honda fans can look forward to men’s and ladies’ polo shirts, lightweigh­t caps and racing shirts.

Available in the Lifestyle Collection are men’s and ladies’ Challengin­g Spirit T-shirts, men’s and ladies’ bomber jackets, Challengin­g Spirit sweaters, duffel bags, backpacks, tote bags, key ring and key pouch sets, leather passport holders, shoe bags, water bottles, mini travel pouches and umbrellas that are great for everyday look and use.

Items such as the bomber jackets and sweater are added into the Honda merchandis­e line-up following feedback and request from customers.

Likewise, the designs and styling have been completely refashione­d, made contempora­ry and edgy to be items that carry bespoke quality.

Under the Active Wear Collection, trendy items offered are men’s and ladies’ active wear and lightweigh­t waist pouches.

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