The Star Malaysia - Star2

Un­rav­el­ling busi­ness chal­lenges


ANALYSING the fu­ture of a global au­to­mated in­vest­ment ser­vice com­pany, the com­pe­ti­tion be­tween in­dus­try gi­ant Face­book against bud­ding Ten­cent and the in­no­va­tive growth of China Star­bucks – these are just some prom­i­nent busi­ness case stud­ies in to­day’s dy­namic and in­creas­ingly dis­rup­tive busi­ness en­vi­ron­ment.

Eric Ling Kai Yue, Kelvin Wong Chun Weng, San­dra Ooi Ping Nyee and Shia Siaw Hui from UCSI Univer­sity’s Fac­ulty of Busi­ness and In­for­ma­tion Science (FOBIS) an­a­lysed and pre­sented these very same cases at the HSBC/HKU Asia Pa­cific Busi­ness Case Com­pe­ti­tion and made it to the top eight teams, beat­ing pres­ti­gious uni­ver­si­ties such as Ts­inghua Univer­sity.

This lead­ing global busi­ness case com­pe­ti­tion, or­gan­ised by the Asia Case Re­search Cen­tre (ACRC) of The Univer­sity of Hong Kong, and spon­sored by found­ing mem­ber, Hong Kong and Shang­hai Bank­ing Cor­po­ra­tion Limited (HSBC), is a plat­form for young stu­dents to ap­ply their prac­ti­cal busi­ness knowl­edge and skills to real-life busi­ness sce­nar­ios.

Boast­ing a mul­ti­dis­ci­plinary line-up of di­verse back­grounds such as lo­gis­tics man­age­ment, fi­nan­cial eco­nomics and ac­tu­ar­ial science, UCSI’s team rep­re­sented Malaysia af­ter edg­ing out 24 uni­ver­si­ties to win the na­tional cham­pi­onship.

The com­pe­ti­tion al­lows busi­ness stu­dents to hone their busi­ness strat­egy-mak­ing and pre­sen­ta­tion skills. Each team is re­quired to an­a­lyse a par­tic­u­lar busi­ness chal­lenge, pro­vide pi­o­neer­ing ideas/so­lu­tions for that chal­lenge and present to a dis­tin­guished panel of judges made up of se­nior busi­ness lead­ers – all done with no ac­cess to the web.

“This would also be use­ful in build­ing global busi­ness in­sights among stu­dents while sharp­en­ing their busi­ness acu­men and an­a­lyt­i­cal skills which are crit­i­cal when en­ter­ing the busi­ness world,” said HSBC Bank Malaysia chief ex­ec­u­tive of­fi­cer Mukhtar Hus­sain.

Case stud­ies are a staple re­source in busi­ness cour­ses and used by aca­demics to show stu­dents why some busi­nesses fail and why some suc­ceed.

Clas­sic ones in­clude why Ap­ple changed its name and how Ryanair beat two es­tab­lished giants.

Com­pet­ing with elite teams to solve busi­ness chal­lenges in the most in­no­va­tive and cost-ef­fi­cient way, helps busi­ness stu­dents im­prove their busi­ness acu­men and learn vi­tal skills such as com­mu­ni­ca­tion, prob­lem solv­ing, pri­ori­ti­sa­tion, cre­ativ­ity and pub­lic speak­ing tech­niques, which would prove valu­able in their line of work.

In ad­di­tion, com­peti­tors also ob­tain a myr­iad of ben­e­fits by net­work­ing with other in­ter­na­tional busi­ness stu­dents, travel and see other cul­tures, gain­ing valu­able ex­pe­ri­ence in var­i­ous busi­ness top­ics, en­hanc­ing their prospects for jobs/in­tern­ships, win at­trac­tive prizes, and mak­ing an im­me­di­ate im­pact be­cause many of the com­pe­ti­tion cases are real-world busi­ness chal­lenges.

As part of its phi­los­o­phy in ef­fect­ing pos­i­tive change through trans­for­ma­tive ed­u­ca­tion, FOBIS strives to en­sure that its pro­grammes have been specif­i­cally crafted to cul­ti­vate an au­then­tic learn­ing en­vi­ron­ment for its stu­dents – one that fuses in­no­va­tive teach­ing and learn­ing prac­tices with ex­po­sure to in­dus­try via com­pe­ti­tions and projects as well as strate­gic part­ner­ships and re­search.

■ To find out more about

UCSI Univer­sity’s Fac­ulty of Busi­ness and In­for­ma­tion Science, call 03-9101 8882 or e-mail www. uc­si­u­ni­ver­­li­neen­quiry.

The KL cam­pus is open daily, in­clud­ing on week­ends and pub­lic hol­i­days, for ex­tended coun­selling ses­sions.

 ??  ?? The UCSI team beat 24 other lo­cal teams to take home the grand prize of RM15,000 and rep­re­sent Malaysia at the in­ter­na­tional level.
The UCSI team beat 24 other lo­cal teams to take home the grand prize of RM15,000 and rep­re­sent Malaysia at the in­ter­na­tional level.
 ??  ?? Ooi (left) and Ling pre­sent­ing their busi­ness pro­pos­als and so­lu­tions.
Ooi (left) and Ling pre­sent­ing their busi­ness pro­pos­als and so­lu­tions.

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