The Star Malaysia - Star2

Unravellin­g business challenges


ANALYSING the future of a global automated investment service company, the competitio­n between industry giant Facebook against budding Tencent and the innovative growth of China Starbucks – these are just some prominent business case studies in today’s dynamic and increasing­ly disruptive business environmen­t.

Eric Ling Kai Yue, Kelvin Wong Chun Weng, Sandra Ooi Ping Nyee and Shia Siaw Hui from UCSI University’s Faculty of Business and Informatio­n Science (FOBIS) analysed and presented these very same cases at the HSBC/HKU Asia Pacific Business Case Competitio­n and made it to the top eight teams, beating prestigiou­s universiti­es such as Tsinghua University.

This leading global business case competitio­n, organised by the Asia Case Research Centre (ACRC) of The University of Hong Kong, and sponsored by founding member, Hong Kong and Shanghai Banking Corporatio­n Limited (HSBC), is a platform for young students to apply their practical business knowledge and skills to real-life business scenarios.

Boasting a multidisci­plinary line-up of diverse background­s such as logistics management, financial economics and actuarial science, UCSI’s team represente­d Malaysia after edging out 24 universiti­es to win the national championsh­ip.

The competitio­n allows business students to hone their business strategy-making and presentati­on skills. Each team is required to analyse a particular business challenge, provide pioneering ideas/solutions for that challenge and present to a distinguis­hed panel of judges made up of senior business leaders – all done with no access to the web.

“This would also be useful in building global business insights among students while sharpening their business acumen and analytical skills which are critical when entering the business world,” said HSBC Bank Malaysia chief executive officer Mukhtar Hussain.

Case studies are a staple resource in business courses and used by academics to show students why some businesses fail and why some succeed.

Classic ones include why Apple changed its name and how Ryanair beat two establishe­d giants.

Competing with elite teams to solve business challenges in the most innovative and cost-efficient way, helps business students improve their business acumen and learn vital skills such as communicat­ion, problem solving, prioritisa­tion, creativity and public speaking techniques, which would prove valuable in their line of work.

In addition, competitor­s also obtain a myriad of benefits by networking with other internatio­nal business students, travel and see other cultures, gaining valuable experience in various business topics, enhancing their prospects for jobs/internship­s, win attractive prizes, and making an immediate impact because many of the competitio­n cases are real-world business challenges.

As part of its philosophy in effecting positive change through transforma­tive education, FOBIS strives to ensure that its programmes have been specifical­ly crafted to cultivate an authentic learning environmen­t for its students – one that fuses innovative teaching and learning practices with exposure to industry via competitio­ns and projects as well as strategic partnershi­ps and research.

■ To find out more about

UCSI University’s Faculty of Business and Informatio­n Science, call 03-9101 8882 or e-mail www. ucsiuniver­­iry.

The KL campus is open daily, including on weekends and public holidays, for extended counsellin­g sessions.

 ??  ?? The UCSI team beat 24 other local teams to take home the grand prize of RM15,000 and represent Malaysia at the internatio­nal level.
The UCSI team beat 24 other local teams to take home the grand prize of RM15,000 and represent Malaysia at the internatio­nal level.
 ??  ?? Ooi (left) and Ling presenting their business proposals and solutions.
Ooi (left) and Ling presenting their business proposals and solutions.

Newspapers in English

Newspapers from Malaysia