ALL IN ONE APP
Empowering life planners to deliver unique customer experience, Great Eastern Life launched Mobile Point-of-Sale (MPOS), an iPad-based tool with e-payment gateway.
IN the past, older generations used to eye insurance companies with suspicion, but today, more and more people are embracing insurance to protect themselves against life’s uncertainties.
Insurance plans can vary as they cover a wide scope ranging from property and business to health, education and investment. These policies are what protect the insured, their families as well as their assets if something untoward happens.
One might imagine the work of an insurance life planner must be difficult as it takes a lot of time meeting potential clients, trying to make them understand, and submitting an insurance proposal.
Sometimes they might need to go back and forth to go over the details with the client just to conclude one insurance proposal, and it could take up to three weeks.
However, the insurance landscape is slowly changing, thanks to the use of technology.
In October, Great Eastern Life Assurance (Malaysia) Bhd launched its mobile point-of-sales (MPOS) that has changed the way its life planners work.
MPOS is an iPad-based business tool for life planners that is designed intuitively to perform daily sales activities, complete with customer management, customer fact find, proposal management, submitting quotation and e-Submission up to easi-pay service – all in one app.
It does away with the need to carry heavy documents or lugging around a laptop everywhere in order to present to clients the many types of insurance proposals that they can choose from. All you have to do is carry a tablet that’s compatible with this application.
With just a swipe of the finger, you are able to conduct end-to-end sales processes whenever and wherever you go, as long as it is connected to the Internet.
Customer Management
The clients’ data is collected, managed and organised under the Customer Management section.
Sensitive data like the picture of their Identity Card and e-Signature will automatically be wiped off once the client has bought the policies, for safety and security purposes.
Basic information such as contact details will still remain so that life planners can follow up if they want to propose another policy or an upgrade.
Details can be keyed in offline, and the app will automatically sync the details when online again.
Customer Fact Find (CFF)
CFF is crucial because life planners need to be able to understand clients’ financial needs before advising and introducing the right insurance product.
Generally, people are not comfortable divulging their information to anyone, let alone to someone they had just met.
With MPOS, three choices will be given to clients to reflect the kind of information they are comfortable sharing with the planners.
It varies from giving full financial standing to providing only basic information of the Client.
Each option has been designed to make both life planners and clients understand better when analysing financial priorities in life, from medical protection, investment or planning for retirement and so forth.