Felicity Jones is Cle de Peau’s new face
SHE is aspirational, yet highly relatable, making her the ideal face for this Japanese luxury skincare and makeup brand, Cle de Peau Beaute.
Academy Award-nominated actress Felicity Jones was just named as the Global Brand Face for Cle de Peau Beaute, as part of a strategic brand relaunch for the brand.
The 34-year-old British actress, who takes over from Amanda Seyfried, who was the face for the brand, is best known for her Academy Award, BAFTA, SAG and Golden Globe-nominated role opposite Eddie Redmayne in James Marsh’s The Theory of Everything. Recently, she led the cast of Rogue One: A Star Wars Story, directed by Gareth Edwards.
The Oxford-educated actress stars next in the title role of a Ruth Bader Ginsburg biopic, On the Basis of Sex, focusing on the Supreme Court justice’s career struggles fighting for equal rights. Jones is also to star in the Luca Guadagnino directed Swan Lake, inspired by the classic ballet story.
Jones will make an appearance in the brand’s Spring/Summer 2018 campaign shot in London by renowned British photographer David Sims.
Yukari Suzuki, brand director of Cle de Peau Beaute, says in a press statement, that “a crucial element of Cle de Peau Beaute is to help customers feel that our brand belongs in their lives”.
“Felicity is aspirational, yet highly relatable, which makes her the ideal face of Cle de Peau Beaute. She embodies the brand’s DNA: intelligent, uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her,” Suzuki adds.
“It’s important to me that my values align with any brand I’m affiliated with,” says Jones. “Cle de Peau Beaute made it clear that they approached me because of my principles and dedication. I’m so proud of the Spring/Summer 2018 campaign and cannot wait to unveil it to the world.”