Ready for the creative industry
IACT College was the first institution to implement a project-based learning in the region, where students immediately apply the theories they learn to industry projects in the class.
Designed for those who want to experience project-based learning before joining the college, IACT College ran ImPossible Prep Class, a one-month experiential learning workshop conducted by its industry lecturers for school leavers.
The most recent one was held in January this year, marking the fifth time the institute had run the class since 2016.
Participants of the Prep Class experienced learning in a small-class setting as they were taught skills on ideation, copywriting, graphic design, marketing campaign planning and presentation.
These skills were taught as they worked on a marketing project with industry brands.
Having worked with big brands like Domino’s Pizza, Sunshine Kingdom, Pit Stop Cafe and Karat Two-Lane in the previous Prep Class sessions, IACT College partnered with a local brand with international fame, Whimsy Whimsical paper goods and stationery.
Prep Class participants received a marketing brief from Whimsy Whimsical founder Yee Von Chan, to run a marketing campaign for their products on different festivities.
The lecturer in charge of Prep Class, Nicola Wong and her team assisted and guided students in completing the brief in the span of three weeks.
“We decided to focus more on social media marketing and graphic design this time round,” Wong said.
“I like that a lot of them were keen to learn new skills.
“There’s a lot of creativity going around and the end result of it was nice.”
Yee added, “I love the ideas from the workshop participants and I can really work on some of them.
“I was impressed given that they have only a month to learn all these skills and some of them even went above and beyond their capabilities.”
When asked about their experience in the Prep Class, workshop participant Lee Xin Yi said, “It has been rewarding – IACT lecturers are knowledgeable in their field yet they were patient with us.
“After the course, I am glad to say that I now know enough basics to come out with my own designs using several design softwares.”
Workshop participant Nurul Sakinah Zulkhairi said, “I loved the fact that I got to work with friends from different cultural backgrounds.
“It was fun to learn the dynamics of working with people of different languages and opinions – just like how it will be in the industry.”
For those interested in experiencing IACT College, there will be another experiential workshop called “College Like In One Day” on March 26.
IACT College offers degree, diploma, and foundation programmes in advertising, marketing, mass communication, graphic design, media and broadcasting.
Students interested to learn more about the programme can drop by the campus in Petaling Jaya any time from 9am-6pm on weekdays, and 9am-5pm on weekends.
■ Call 03-7932 1936 or log on to http://www.iact.edu.my for details on IACT College or to find out about the experiential workshop “College Like In One Day”.