A harmony of senses
IN line with their philosophy of harmony and balance, South Korean beauty brand Sulwhasoo brings the experience for the five senses – sight, touch, scent, sound and taste – to its new boutique in Mid Valley Megamall in Kuala Lumpur.
This is Sulwhasoo’s second stand-alone boutique locally following its first store in Sunway Pyramid. The new Mid Valley Megamall boutique boasts over 600sq ft (55.7sqm) of space and features exclusive holistic products and starter kits for consumers.
“The continuous appeal and demand for quality Korean beauty products is the reason for Sulwhasoo’s success in Malaysia,” said Lau Shin Yee, Brand GM of Sulwhasoo Malaysia.
“With the opening of the Mid Valley Megamall boutique, we aim to provide consumers of all backgrounds access to exclusive holistic products, such as our scent products, body products as well as offering affordable starter kits of our signature product, First Care Activating Serum EX,” Lau added.
Staying true to brand heritage, the design of the Mid Valley Megamall boutique depicts different facets of the brand’s values and philosophy.
The boutique design is inspired by the ultimate beauty of plum blossoms. A delicate chandelier shaped as plum blossoms complements the Asian Wisdom Zone, which showcases Sulwhasoo’s heritage ingredients that are predominantly traditional Korean herbal medicine.
Accented with materials reminiscent of traditional Korean paper, or “hanji”, Sulwhasoo’s new boutique conveys Korean beauty and sentiments.
Customers can experience Sulwhasoo’s best-selling signature products such as First Care Activating Serum EX and Concentrated Ginseng Renewing Cream EX at the First Care Zone and Concentrated Ginseng Renewing Zone respectively.
Exclusive products at this new location include Sulwhasoo’ scented products from candles to potpourris, Sulwhasoo Herbal Soap collection and First Care Starter Sets.
There are also limited edition starter sets for new customers to experience a range that is suitable for various skin types and concerns.