The Star Malaysia - Star2

A new Kcollabora­tion in town

Reebok announces popular K-pop band Wanna One as their Asia Market Ambassador for 2018.

- Arif – Meriem

REEBOK continues to be one of the major players in the footwear and apparel industry and this year they are teaming up with K-Pop band Wanna One for their Autumn/ Winter Classic X collection.

Having formerly worked with many inspiring individual­s and A-List celebritie­s such as Ariana Grande and Gal Gadot, fans of the brand will surely be thrilled at this latest collaborat­ion.

The popular band, assembled through the second season of South Korean television show Produce 101 back in 2017, rose to stardom with their debut album 1X1=1 (To Be One) and now join hands with Reebok as their Asia market brand ambassador.

This kicks off with an exciting campaign video and a photo release. Various other campaigns will then be further unveiled under the concept of a “Wanna One’s Pick”.

In a press statement, Reebok says that it is very excited to work with the band and anticipate­s a great result from the partnershi­p. “We look forward to seeing a synergy from the bright, positive energy that Wanna One has and the unique style of Reebok Classic.”

Wanna One are just as delighted with the collaborat­ion. With their recently released hit come back song Light that features the band’s energy and undeniable charismati­c presence, they are now on a world tour with the aim to expand their horizon beyond the K-pop industry and charm a more global audience.

Through the Reebok Classic upcoming promotiona­l campaign, they wish to live up to their title as a “national idol group”, and match the incredible welcome and support that they have been given with an array of anticipate­d events and activities.

 ??  ?? A promotiona­l picture showing (top left-right) Kang Daniel, Park Jihoon, Lee Dae-hwi, Kim Jaehwan, Ong Seong-wu, Park Woo-jin, (bottom left-right) Lai Kuan-lin, Yoon Ji-sung, Hwang Minhyun, Bae Jin Young, Ha Sung-woon. — Reebok
A promotiona­l picture showing (top left-right) Kang Daniel, Park Jihoon, Lee Dae-hwi, Kim Jaehwan, Ong Seong-wu, Park Woo-jin, (bottom left-right) Lai Kuan-lin, Yoon Ji-sung, Hwang Minhyun, Bae Jin Young, Ha Sung-woon. — Reebok

Newspapers in English

Newspapers from Malaysia