The Star Malaysia - Star2
Good man is hard to find
R&B star Ne-Yo is determined to stay the course despite the changing landscape in music.
WHILE trends in music are ever-changing, Ne-Yo knows one thing: He’s the “love song” guy, and he’s fine with that.
The R&B star released his seventh album early this month and said he was nervous about putting out a new project at a time when SoundCloud rap, mumble rap and alternative R&B dominate on radio and streaming platforms.
“That had me a little worried initially just because the industry’s changed. The sound has changed, the look has changed. It’s a new day and a new time and I was honestly really concerned about where do I fit in this thing now?” the 38-year-old said.
“It’s like almost taboo to talk about love all of a sudden,” added the Grammy winner, who has written hits for Beyonce and Rihanna.
“It’s gotta be about sex and money and how much drugs you sell. And mind you, I ain’t knocking nobody, I’m a fan of a lot of it. I just feel like that helped me realise where my place is in this thing. I’m the love song guy.”
Ne-Yo said with Good Man he wanted to make music that felt “warm”.
“I needed every song to feel like a hug,” he said. “Just kind of something other than what’s going on right now. Everything is so monotone and super bass heavy. There’s no real melodies.”
People are wondering, ‘Where does that kind of R&B artiste, like Ne-Yo or Mary J. Blige, or even K. Michele, fit in?’
Urban AC (adult contemporary radio), that’s where it falls.
The first single that we put out, Good Man, it’s not necessarily traditionally an R&B sound ... and even yet and still, because the song is talking about being a good man or whatever the case may be, (it went) straight to the Urban AC.
Any blessing is a blessing, you know. It’s charting at Urban AC, cool.
But for people to listen to it and tell me that’s where it’s going to be and that’s the only place it can be, it’s like, “Why are y’all putting a cap on my (music)?”
You’ve been pushing this ‘Good Man’ movement. Were you a bad boy before or have you always been a good man?
If I was a bad boy before, I was the best version of the bad boy ...Even when I was moving around a bunch of chicks, groupies and all that stuff, I was never the cat kicking chicks out my room at 5 o’clock in the morning. You were always respectful?
Even if it was a small level of respect. Because I give respect the way you demand it.
As a woman, you’re supposed to demand respect and if you don’t, well, clearly you didn’t want it.
So even in the realm of that, there was always a small level of respect that you have to give just because it’s another human being. You know, I don’t want nobody kicking me out no hotel at 5 o’clock in the morning.
Do you want to start writing songs for others like you did before?
I started being real selective about who I was going to work with. Again, not a lot of free time, which is another thing that stood in front of it.
And with the change of the sound — and again, faulting nothing and no one, and no animosity, no diss or nothing like that — I felt like the sound that’d become popular, I felt like I would have to kind of dumb myself down to do this sound.
And I don’t want to do that. I didn’t want to write like that . ... I’ve been blessed to the point where I’ve made enough money to where I can wait. I can sit at home and wait for people. “Oh, we feeling real emotions again? Cool. Let’s get it. I’m back.” – AP