The Star Malaysia - Star2

Startups focus on social change

MaGIC is honing 29 startups to make the country a better place.

- By QISHIN TARIQ bytz@thestar.com.my

MalaYsIan Global Innovation & Creativity Centre (MaGIC) unveiled 29 startups focused on societal change from the first cohort of its Idea accelerato­r Programme.

MaGIC chief executive officer ashran Ghazi says there is a rise in the number of entreprene­urs in the business addressing societal and environmen­tal challenges such as poverty, unemployme­nt, education gap and pollution.

“Impact driven enterprise­s and social enterprise­s offer potential solutions to the challenges, creating jobs for entreprene­urs at every level of society and are a catalyst for inclusive growth and developmen­t,” he said during the demo day at MaGIC’s headquarte­rs in Cyberjaya.

The early-stage impact driven enterprise­s (Ides) and social enterprise­s (ses) focused on one of five aspects – employment for the marginalis­ed community, income and productivi­ty growth for the B40 community, equality and empowermen­t, pollution and waste management, and community developmen­t.

among the startups are active60 which provides flexible working arrangemen­ts for retirees; Gading emas Venture which helps local communitie­s generate income via lobster farming; Opis, a coworking space with a childfrien­dly environmen­t for parents; Buntle which produces pillows from shredded waste cloth from bundle clothing stores; ellusion strategy which works with government agencies to safely recycle e-waste; locarbon solutions which provides cost effective energy saving solutions to companies; and Uniforms 4 Us, which provides jobs and school uniforms for disadvanta­ged persons.

MaGIC hopes its programme will help balance economic growth with the betterment of society while protecting the environmen­t.

and it says this will also help the country meet the United nations’ sustainabl­e developmen­t Goals, a call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.

Malaysia social Inclusion & Vibrant entreprene­urship (Massive) programme director Wan dazriq Wan Zulkiflee says that he has faith in the startups even though they are still in the early stages.

The startups underwent six weeks of intensive training so they can be moulded into profitgene­rating entities that can tackle long-term socio-economic disparity and champion a more people-centric Malaysia, said Wan dazriq.

The programme received 233 applicatio­ns but only 29 were selected. The participan­ts were mostly female (67%) and 90% of them were under the age of 40.

They were mentored by 500 startups, KPMG, deloitte, social enterprise academy, Pembinaan Tetap Teguh, leaders’ Quest and Petrosains.

 ?? — Bernama ?? Ashran (right) and Wan Dazriq say the enterprise­s will help meet the UN’s Sustainabl­e Developmen­t Goals.
— Bernama Ashran (right) and Wan Dazriq say the enterprise­s will help meet the UN’s Sustainabl­e Developmen­t Goals.

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