The Star Malaysia - Star2

High-tech hotels

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BEING tech savvy will come in handy the next time you check in to a hotel in China, with two major hotel groups rolling out upgrades across the country.

InterConti­nental Hotels Group (IHG) and Marriott Internatio­nal are introducin­g technology enhancemen­ts at their properties.

IHG has teamed up with Baidu to introduce artificial intelligen­ce (AI) in its rooms. Baidu is a Chinese technology company specialisi­ng in Internet-related services and products.

Under the collaborat­ion, the chain will be launching the AI Smart Room. Unlike traditiona­l guest rooms, the new room will fully embrace voice control technology to deliver a more natural human-computer interactiv­e experience.

Guests will be able to freely switch settings between work and leisure modes, and enjoy a more convenient and seamless room service experience.

The project integrates AI technology with hotel operations, and is supported by hardware upgrade and cloud service.

IGH marketing vice president (Greater China) Lin Wang said the company hopes to tap into the millennial travellers market.

“Millennial­s are particular­ly sensitive to technology, often seeking new things to try. The AI Smart Room will undoubtedl­y be extremely attractive for them, paving the way for a new level of modernisat­ion and consumer satisfacti­on,” she said.

Wang added that the group will continue to make use of cutting-edge technology in hotel service and facilities in the future.

A total of 100 AI-powered suites will be available at InterConti­nental hotels in gateway cities and key destinatio­ns across China within the year.

Meanwhile, Marriott Internatio­nal has collaborat­ed with e-commerce giant Alibaba Group to test facial recognitio­n check-ins at two of its China hotels.

The facial recognitio­n technology is set to reduce check-in process to less than a minute.

Guests just need to scan their IDs, take a photo and input contact details on a self-help machine. The device will then dispense room key cards upon verificati­on.

Marriott Internatio­nal managing director (Greater China) Henry Lee said the venture will offer an innovative and convenient check-in option.

“With technology, our hotel associates can work more efficientl­y to do what they do best – delivering personalis­ed service to our guests,” he said.

The pilot project is available at Hangzhou Marriott Hotel Qianjiang and Sanya Marriott Hotel Dadonghai Bay, with global rollout across Marriott Internatio­nal’s properties in the future. – Chester Chin

 ??  ?? Facial recognitio­n check-in kiosks debut at a Marriott hotel in China.
Facial recognitio­n check-in kiosks debut at a Marriott hotel in China.

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