Paris Hilton unveils her 24th fragrance

PARIS Hilton just can’t keep herself from rolling out new beauty launches at the moment.

Weeks after launching her first full skincare line, the socialite and DJ has unveiled her latest fragrance, Platinum Rush. The third addition to her Rush perfume collection, Platinum was created with Firmenich Perfumer Frank Voelkl and represents Hilton’s passion for sharing “the rush” of love via the medium of scent.

The perfume features top notes of Asian pear, red apple and mango, before opening into a heart of green florals and muguet flowers, with base notes of musks, patchouli, liquid amber and vanilla bourbon making for a rounded finish. “Platinum Rush is very special to me, as it will forever mark a time in my life when I found my true love,” said Hilton, who is engaged to actor and model Chris Zylka, in a statement. “This fragrance speaks to my own romantic fairy tale, and the culmination of my personal journey to celebrate life with my best friend and soulmate.”

Hilton is no stranger to the beauty business; the new scent is actually the 24th addition to her impressive perfume portfolio, which she kicked off back in 2004. Recently, however, she has been doubling down on her efforts to dominate the industry, rolling out a four-piece skincare line called ProD.N.A. back in June. She also launched a facial spray called Unicorn Mist last November.