A radical powder-to-cream concealer has arrived

HAVE you ever heard of a powder concealer? Well, the Shake & Bake by Pur is a revolutionary powder-to-cream under eye concealer that will change the way you apply concealers.

It not only conceals and sets in one step, it’s simply fun to use!

Say goodbye to the hassle of setting, waiting and baking. This innovative Shake & Bake concealer melts into the skin to mask imperfections and sets to a smooth, long-lasting, crease-free finish that doesn’t cake.

Translucent powder is built into the formula, so the look of dark circles and blemishes fade away. The formula, a combination of green tea, ginseng and B vitamins along with the brand’s proprietary age-defying Ceretin Complex, stimulate and lift skin’s appearance while helping to absorb excess oil. The result is a smooth and creaseless finish that lasts for hours and won’t settle into fine lines. A mini, flat-edge Contour Blending Sponge is included for easy application.

To apply, just shake some of the powder-to-cream directly onto the back of your hand. Dab the flat-edge side of the included Mini Contour Blending Sponge into the powder and then apply to desired areas. It comes in three shades, light, medium and dark, and is formulated without parabens, gluten, animal byproducts and alcohol, hence it’s a vegan beauty product and suitable for those with severe gluten sensitivities and dermatitis.