The Star Malaysia - Star2

Widening entreprene­urial horizons

-

ARE entreprene­urs born or made? This question was posed to Tan Sri Rafidah Aziz, the Iron Lady of Malaysian politics who shared her insights into this topic with a handful of students and staff of Berjaya University College.

Rafidah emphasised the importance of the three Ps for business sustainabi­lity – people, profit and planet.

“You must be the disruptors in the market to create new values in new markets. Entreprene­urship must be future-proof.

“Strive to be relevant today, yesterday and tomorrow,” she said during her talk.

She also stressed that to be an entreprene­ur, one must acquire the right mindset, gain as much knowledge about business as possible, practise hands-on approaches in his business, and understand his stakeholde­rs’ needs. She added that changes are taking place now and continuous­ly.

When asked about the fear of failure to be an entreprene­ur, Rafidah answered with her trademark wit and candour, “If you start life fearing failure, don’t do anything, then.

“If you want to achieve something, work out what needs to be done to achieve it. Never start anything with the word ‘failure’.”

Emeritus Prof Walter Wong, chief executive officer and vice-chancellor of Berjaya UC, applauded Rafidah on her stimulatin­g talk.

“We are thrilled to have a

Entreprene­urs are not born.

No one is born anything – not a prime minister, not a leader and not an entreprene­ur. If you want to be an entreprene­ur, you need to understand what it takes to be one. Tan Sri Rafidah Aziz

prominent figure such as her to share a frank perspectiv­e on what it takes to be an entreprene­ur in the 21st century.

We need to shift the emphasis from theory to practice and encourage innovation and creativity among our young generation today,” said Prof Wong.

Mae Ho, executive director and chief executive of Berjaya UC who also attended the talk, said, “We will foster and nurture our students’ entreprene­urial spirit more widely and provide opportunit­ies for them to flourish in tangible ways that broader society will countenanc­e in new products and services in our city and region.”

During the talk, Bachelor of Business Management (Hons) student Sarah Gandi Purwanto asked Rafidah, “Are entreprene­urs born or made?”

Rafidah replied, “Entreprene­urs are not born. No one is born anything – not a prime minister, not a leader and not an entreprene­ur. If you want to be an entreprene­ur, you need to understand what it takes to be one.”

Affordable studies

Berjaya UC is working towards making higher education more accessible, affordable and attainable for everyone. The National Higher Education Fund Corporatio­n and Berjaya Business School scholarshi­ps are available for Malaysian students.

In addition, the institutio­n’s affiliatio­n with the Berjaya Corporatio­n Group of Companies allows it to host the Tan Sri Vincent Tan Internatio­nal Scholarshi­p and Bursary, which is available to both local and internatio­nal students.

About the institutio­n

Berjaya UC is Malaysia’s premier institutio­n that provides excellent programmes in the fields of hospitalit­y and culinary arts as well as business, communicat­ions, tourism, event management and hospitalit­y management.

Situated in the Golden Triangle of Kuala Lumpur, the city campus is located on the 11th and 14th floors of Berjaya Times Square.

Conceptual­ly designed with a five-star hotel ambience, it is equipped with comprehens­ive, advanced facilities that mirror real-world settings.

For more informatio­n, visit www.berjaya.edu.my

 ??  ?? Rafidah delivered a talk on entreprene­urship at Berjaya UC.
Rafidah delivered a talk on entreprene­urship at Berjaya UC.

Newspapers in English

Newspapers from Malaysia