Get your fashion fix
THE Yohji Yamamoto fashion house, led by the eponymous designer, has opened its first international webstore. Fans of the Japanese designer can now obtain key pieces from the label’s different lines with just a few mouse clicks. The brand has also announced a dedicated shopping application that will be made available in early September.
Unthinkable only a few years ago, webstores are now the norm for luxury houses.
Yohji
Yamamoto, whose shows are a regular feature of the
Paris fashion week, is the latest designer to follow this trend, with the launch of ”The
Shop Yohji Yamamoto,” which will enable international customers of the brand to purchase its various different lines from almost anywhere in the world.
The new online store will stock all of the fashion house’s lines, including S’YTE, which until now has only been available in Japan. Fashion aficionados will also be able to select pieces from the Ground Y line of genderless clothing, Yohji Yamamoto’s casual line Y’s, as well as discord Yohji Yamamoto, LIMI feu, Yohji Yamamoto + NOIR, and Yohji Yamamoto Produce. Along with a wide range of ready-to-wear clothing for men and women, the webstore will also offer luxury accessories, bags and shoes. The webstore is currently accessiin ble English, and purchases are payable in US dollars. However, the real innovation is in the delivery options, which are available for 130 countries worldwide. Yamamoto has also announced a shopping application, which will be released at the beginSeptember. ning of – AFP Relaxnews