Quality mass comm studies
IN this digital age, the impact of eventful news and their consequences on society are very much dependent on the media’s role and how the various viewpoints are conveyed.
Therefore, effective and skilful communication is important to uphold reporting standards. To be an effective communicator is critical, especially to keep up with the ever-changing demands of the media and communication industry.
The Diploma in Mass Communication offered by First City University College is specially designed to meet the demand for skilled professionals in the field of journalism, public relations, advertising, event management, broadcasting and such.
It gives students an opportunity to develop not only the technological know-how but also the necessary skills and ability to master the art of developing impactful key messages to share with the global audience.
With First City University College’s industry experienced academics, students will be equipped with the relevant skills and knowledge through intensive learning activities such as photography, filming, audiovisual editing and multimedia and content creation, all of which will enable them to undertake a broad range of mass media roles.
This programme will also help students develop their creative and critical thinking skills. It also provides a firm foundation for students who wish to advance their studies in the mass communication discipline at degree level.
Besides a wide range of career paths open for graduates, First City University College’s collaboration with the industry provides abundant opportunities for student internships, which will prepare students well for the working world.
The Diploma in Mass Communication is offered by First City University College under the Faculty of Business, Hospitality and Communication Studies. It is a twoyear (six semesters) programme fully accredited by the Malaysian Qualifications Agency (MQA).
It comprises five core areas – Journalism, Content Creation, Advertising, Mass Communication Project Management and Public Relations. The entry requirement is minimum three credits in SPM or equivalent, including English.
First City University College in Bandar Utama, Petaling Jaya is located in a modern conducive campus equipped with state-of-theart teaching and learning facilities that enhances students’ learning experience.
■ For more details about this Diploma in Mass Communication and other programmes, scholarships and incentives offered at First City UC, students are welcome to visit the campus, contact 03-7727 3200 or log on to www.firstcity.edu.my