New standard in teaching MBA
ASIA e University (AeU) seeks to be Asia’s premier university in driving the digital frontier to enable globally connected education for jobs of the future and research that makes a difference to the communities it serves.
AeU understands the opportunities made possible by the digital revolution and the need for leaders who can thrive in a technologyintensive global marketplace. This has led the university to create the first Master of Business Administration (MBA) of this quality offered online.
The programme brings together the most experienced academicians and connects them with the most diverse group of professionals – united by their achievements, ambition and character. AeU developed a format that offers the greatest amount of flexibility without sacrificing standards. Therefore, no matter where you live around the world, you can earn your MBA from a renowned open and distance learning university in Asia.
The online MBA offers an immersive online learning experience with video and audio podcasts, recorded lectures, webinars, real-time discussions and more – creating a vibrant social network that enables you to study and interact 24/7 with professors, academic facilitators and classmates who live and work around the world.
Designed to fit individual schedules, the programme can be successfully completed from home, at work or even while travelling. “Learning at AeU will be personalised and unchained from location. Today’s students rightly expect a premium learning experience that is userfriendly, selfservice and available 24 hours a day, seven days a week as they have come to expect in all other aspects of their lives such as banking and retail services,” says AeU president and chief executive officer Prof Datuk Dr Ansary Ahmed.
According to him, there are new ways of doing business in the digital age and universities are no exception.
He adds, “Students use a variety of mobile devices to socialise and access information, resources and expertise and have come to expect that access everywhere, anytime and on any device.
“Evolving technology enables us to move from digital transactions to digital relationships, shaking the foundations of all businesses and forcing them to preemptively disrupt from within or risk being unable to respond to external disruptions.
“The future of education is personalised, but to do that at scale will only be possible with technology. I’m not suggesting that the human element will be replaced, but the balance will be changed.
“I see a completely different education. We are taking the opportunity to define what is possible with this technology, which corresponds to mobility, flexibility, personalisation, collaboration and information.
“Learning has been unleashed from the previous constraints of time, location and expertise. The universities that continue to succeed will be those that embed the opportunities of the Internet in their culture and in the way they enhance the student experience.”
Prof Ansary says that a highly accessible, mobile, visually rich and interactive digital presence combined with AeU’s trimester system would enable students to achieve at their own pace no matter where they are geographically, academically, professionally or in life.
“These changes force us to think about university credentials in a new way and embrace the opportunities that they provide
AeU developed a format that offers the greatest amount of flexibility without sacrificing standards. Therefore, no matter where you live around the world, you can earn your MBA from a renowned open and distance learning university in Asia.
to deliver greater value in our own marketplace – and particularly to our students,” he says.
“Increasingly, AeU will provide opportunities for students to engage with the university and one another via digital technology and mobile devices so that education is provided anywhere and at any time.
“The digital technology serves as an innovation engine – strategic, agile, hyperaware, predictive and bold – with a primary focus on orchestrating complex digital ecosystems to deliver premium experiences to our learners.”