Join­ing forces

The Star Malaysia - Star2 - - Style -

JA­PANESE brand G-Shock and the Trans­form­ers fran­chise have joined forces to cel­e­brate their 35th an­niver­saries with a col­lab­o­ra­tion unit­ing a time­piece with a ro­bot in dis­guise. The re­sult is a cel­e­bra­tory pack fea­tur­ing one of the iconic Trans­form­ers ro­bots in­te­grat­ing a G-Shock watch.

The tough, vir­tu­ally un­break­able watches of the G-Shock brand meet the coura­geous and (al­most) in­de­struc­tible ro­bots that have been dis­guis­ing them­selves as ev­ery­day objects for 35 years. To­gether they join forces to cre­ate an ex­clu­sive new pack mark­ing the an­niver­sary of both their worlds. For this joint cel­e­bra­tion, G-Shock pre­sents the DW-6900TF pack, fea­tur­ing a watch based on the DW-6900 model – one of the brand’s most pop­u­lar watches world­wide – and a fig­urine from the Trans­form­ers fran­chise called Master Op­ti­mus Prime Res­o­nant Mode.

But this col­lab­o­ra­tion goes fur­ther than just bundling two stand­alone prod­ucts. Here, the blue­and-red watch is in­te­grated into the Trans­former ro­bot’s chest. The ro­bot can be switched back and forth from a stand­ing fig­urine to a dis­play pedestal for the watch. The watch launches in stores to­mor­row.


G-Shock and Trans­form­ers have teamed up to cel­e­brate their 35th an­niver­saries with a spe­cial col­lab­o­ra­tion.

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