A spe­cial de­liv­ery this sea­son

The Star Malaysia - Star2 - - Christmas Special - Www.atria.com.my

ATRIA Shop­ping Gallery, the iconic fam­ily neigh­bour­hood mall in Da­mansara Jaya, re­vealed a sea­son spe­cial de­liv­ery straight from beach town Cal­i­for­nia – the 3D fig­urine of the Au­to­bot Trans­form­ers, Bumblebee.

Brought in ex­clu­sively to Atria in an­tic­i­pa­tion of the block­buster ac­tion ad­ven­ture film Bumblebee, which opens in cin­e­mas na­tion­wide on Dec 20, the mall also kicks off its Christ­mas cam­paign ‘A Bum­ble­beeChrist­mas’ from now to Jan 1 at the Ground Floor, Cen­tre Court.

This com­ing Christ­mas, Atria in part­ner­ship with United In­ter­na­tional Pic­tures pre­sents the coolest and fun­ni­est Trans­form­ers Char­ac­ter – Bumblebee. On launch­ing day, Atria is hon­oured to have in­vited United In­ter­na­tional Pic­tures man­ag­ing di­rec­tor, Ni­cholas Yong, MBO Cin­e­mas chief op­er­at­ing of­fi­cer, Cheah Chun Wai and MBO Cin­e­mas Strat­egy and Growth di­rec­tor, Ik­mal Nizam to launch “A Bumblebee Christ­mas” cam­paign and un­veil the Bumblebee 3D Statue to­gether with VIPs from Atria Shop­ping Gallery, OSK Prop­erty Ber­had Prop­erty In­vest­ment chief ex­ec­u­tive of­fi­cer, Caro­line Wong and Atria Shop­ping Gallery Re­tail Man­age­ment di­rec­tor, Lee Beng Beng.

Two newly re­leased movie trail­ers were also screened dur­ing the launch.

Through­out the cam­paign, Bumblebee fans will have the op­por­tu­nity to ex­pe­ri­ence and cel­e­brate Christ­mas with the iconic char­ac­ter through var­i­ous ac­tiv­i­ties and get ex­clu­sive Bumblebee mer­chan­dise by Has­bro.

Shop­pers can stand face-to-face and check out the 3D statue dis­play of Bumblebee from the movie and ex­plore the garage at Ground Floor, Cen­tre Court where the iconic Volk­swa­gen Beetle car is also on dis­play for photo op­por­tu­ni­ties.

Be­sides the Trans­form­ers cos­tume com­pe­ti­tion and Bumblebee colour­ing com­pe­ti­tion, Tran­sMY – the big­gest Trans­form­ers fan group in Malaysia will be dis­play­ing its ex­clu­sive col­lec­tion of Bumblebee toys, which is open to the pub­lic for free.

“Christ­mas is a great time for fam­i­lies at Atria. We wel­come all events that can cre­ate a mem­o­rable shop­ping ex­pe­ri­ence for all age groups. Through ‘A Bumblebee Christ­mas’, we of­fer shop­pers an im­mer­sive ex­pe­ri­ence of cel­e­brat­ing the coolest trans­former hero of all time. As a fam­ily-cen­tric neigh­bour­hood mall, we con­tinue to present ex­pe­ri­ences that go be­yond shop­ping that sets us apart,” said Atria Shop­ping Gallery se­nior mar­ket­ing man­ager, Koay Poay Shin.

Shop­pers are en­cour­aged to be part of the cam­paign by par­tic­i­pat­ing in the #BeeAtA­tria photo com­pe­ti­tion on In­sta­gram. Just take a selfie with Bumblebee or the Volk­swa­gen Beetle Car on dis­play at the Cen­tre Court, post it on In­sta­gram with #BeeAtA­tria, tag @ Atri­aDJ and stand a chance to win ex­clu­sive mer­chan­dise.

Shop­ping in Atria al­ways gives you more this hol­i­day sea­son. Shop­pers can re­deem a spe­cial lim­ited edi­tion Bumblebee key chain with 300 Atria Points at the Concierge Counter, Ground Floor. Just reg­is­ter as an Atria Shop­ping Gallery Mem­ber for free by down­load­ing the brand new “Atria” app from the iOS or An­droid app store and reg­is­ter to start col­lect­ing points while you shop in Atria. Al­ter­na­tively, head to the SelfSer­vice Kiosk at Concierge Counter, Ground Floor if you do not have a smart­phone. This is avail­able only while stocks last.

Sub­se­quently, shop­pers can head down to D Spe­cial Day Christ­mas Mar­ket at First Floor to shop for Christ­mas gifts. With ev­ery­thing un­der one roof, Atria is surely the place to be jolly this fes­tive sea­son to cel­e­brate with fam­ily and friends.

■ For more de­tails, visit Atria’s web­site at

Shop­pers can also check real-time up­dates on Atria’s Facebook fan page at www.fb.com/ atri­adj and In­sta­gram ac­count at www.in­sta­gram.com/atri­adj or con­tact Atria Concierge at 03-7733 5156.

A child tak­ing a photo to­gether with the Volk­swa­gen Beetle and Bumblebee Toy for #BeeatA­tria photo con­test.

There are many selfie spots at the Ground Floor Cen­tre Court ‘Garage’. Shop­pers are wel­come to take pic­tures and get their free 4R photos printed.

Shop­pers can re­deem a spe­cial lim­ited-edi­tion Bumblebee key chain with 300 Atria Points at the Concierge Counter, Ground Floor dur­ing the cam­paign pe­riod.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.