Mod­ern sen­su­al­ity

The Star Malaysia - Star2 - - STYLE -

RYAN Reynolds has been an­nounced by Gior­gio Ar­mani as the new face of its Ar­mani Code fra­grances, with a fresh cam­paign slated for re­lease next month.

Reynolds, whose wife is ac­tress Blake Lively, started his act­ing ca­reer on sit­com Two Guys And A

Girl, and went on to star in a string of movies, but is best­known for his more re­cent role as Mar­vel Comics anti-hero Dead­pool.

This ap­point­ment as the lat­est Ar­mani Code am­bas­sador will ini­tially see him star in a ded­i­cated cam­paign for the Ar­mani Code Ab­solu fra­grance, which will be di­rected by Reed Mo­rano, Emmy Award win­ner for the se­ries The

Hands­maid’s Tale, with pho­tog­ra­phy by Matthew Brookes.

Com­ment­ing on the part­ner­ship with Reynolds, Gior­gio Ar­mani said: “With his sta­tus of mod­ern male fig­ure of self­ful­fil­ment, Ryan Reynolds per­fectly em­bod­ies the mod­ern sen­su­al­ity of the Ar­mani Code man: some­one with charisma, authen­tic­ity, an ef­fort­less style, and the right dose of irony.” – AFP Re­laxnews

— AFP

Reynolds is seen as the per­fect em­bod­i­ment of the Ar­mani Code fra­grance.

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