Life in plas­tic, it’s fan­tas­tic

From Bar­bie on the big screen to BTS dolls, Mat­tel is serv­ing a big dose of pop cul­ture.

The Star Malaysia - Star2 - - COMICS -

WARNER Bros and Mat­tel have part­nered to bring Bar­bie to the big screen. Mar­got Rob­bie (pic) is set to por­tray the live-ac­tion ver­sion of the iconic doll.

“This project is a great start to our part­ner­ship with Ynon (Kreiz, chair­man and CEO of Mat­tel) and Mat­tel Films,” said Toby Em­merich, chair­man of Warner Bros Pic­tures Group. “And Mar­got is the ideal pro­ducer and ac­tress to bring Bar­bie to life on screen in a fresh and rel­e­vant way for to­day’s au­di­ences.”

“Play­ing with Bar­bie pro­motes con­fi­dence, cu­rios­ity and com­mu­ni­ca­tion through­out a child’s jour­ney to self­dis­cov­ery. Over the brand’s al­most 60 years, Bar­bie has em­pow­ered kids to imag­ine them­selves in as­pi­ra­tional roles from a princess to pres­i­dent,” Rob­bie said.

“I’m so hon­oured to take on this role and pro­duce a film that I be­lieve will have a tremen­dously pos­i­tive im­pact on chil­dren and au­di­ences world­wide. I can’t imag­ine bet­ter part­ners than Warner Bros and Mat­tel to bring this film to the big screen.”

The Bar­bie adap­ta­tion marks the first an­nounced deal to come out of Mat­tel’s newly-es­tab­lished Mat­tel Films, led by pro­ducer Rob­bie Bren­ner, as well as the first col­lab­o­ra­tion be­tween Mat­tel Films and Warner Bros Pic­tures.

“Bar­bie is one of the most iconic fran­chises in the world and we are ex­cited to part­ner with Warner Bros Pic­tures and Mar­got Rob­bie to bring her to life on the big screen,” said Ynon Kreiz, chair­man and CEO of Mat­tel. We look for­ward to build­ing on this col­lab­o­ra­tion with Warner Bros Pic­tures as we tell the sto­ries of our beloved brands.

“Mat­tel Films is on a path to demon­strate the enor­mous po­ten­tial of our brand port­fo­lio, as we con­tinue to ex­e­cute on our strat­egy of trans­form­ing Mat­tel into an IP-driven, high per­form­ing toy com­pany.”

Rob­bie is about to start film­ing Birds Of Prey next month, repris­ing her role of

Harley Quinn.

BTS dolls

The trap­pings of suc­cess con­tinue to ar­rive for K-pop sen­sa­tion BTS, the lat­est a con­tract with the toy com­pany Mat­tel which se­cured rights to pro­duce dolls of the boy­band.

And Mat­tel is not be­yond rid­ing those K-pop coat­tails.

Shares of Mat­tel Inc spiked al­most 9% on Jan 7, a day after the toy­maker an­nounced a global li­cens­ing agree­ment that also in­cludes col­lectible fig­ures and games. The South Korean boy­band, made up of mem­bers RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, last year be­came the first Korean pop group to reach No. 1 on the Bill­board top 200. BTS, which de­buted in 2013, is an acro­nym of Bang­tan Sonyeon­dan or “Be­yond The Scene”.

‘I’m a Bar­bie girl in a Bar­bie world ...’

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