Strike a pose

The Star Malaysia - Star2 - - Style -

ITAL­IAN lux­ury la­bel Prada has un­veiled a new chap­ter in its “Prada 365” cam­paign, this time for Spring/Sum­mer 2019. The images and short films in this lat­est cam­paign show­case the brand’s new col­lec­tions for men and women.

This sea­son, Prada has en­listed a star cast for its cam­paign, with a lineup of mod­els who reg­u­larly walk the run­way and fea­ture in ads for the brand.

Gigi Ha­did, Freja Beha Erich­sen, Maike Inga, Liu Wen and Anok Yai front the women’s col­lec­tion, while Daan Duez, Jonas Gloer and Tae Min model menswear.

The cam­paign gives each star a dou­ble billing, with su­per­im­posed images show­ing two sides to each of its stars. A black and white por­trait in the back­ground is topped with a colour pic­ture of the model in mo­tion in the fore­ground, cre­at­ing an ef­fect rem­i­nis­cent of movie posters.

Prada worked with some ma­jor names on its lat­est cam­paign, with Willy Van­der­perre on pho­tog­ra­phy, Benoît De­bie as di­rec­tor of pho­tog­ra­phy and Fred­eric Sanchez re­spon­si­ble for the sound­track. – AFP Re­laxnews

Glam­orous shots of star mod­els like Gigi Ha­did (left) and Jonas Gloer fea­ture in the lat­est cam­paign.— Prada

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