Volvo Malaysia starts Raya safety campaign
VOLVO Car Malaysia has initiated its #SafeDrive with Volvo Car Malaysia road safety campaign aimed at raising awareness on the importance of using safety belts for all car occupants.
This is in conjunction with the approaching Hari Raya festive season, and the 60th anniversary of the three-point safety belt.
“All automotive safety technologies rely on the three-point safety belt as a reference point. Without the safety belt, any protective or preventive features in a car could become ineffective.
“The misconception that the public have is that airbags, crash structures, and active safety systems alone are enough to protect in-car occupants; this is of course, inaccurate,” said Volvo Car Malaysia managing director Nalin Jain.
The three-point safety belt was invented by Volvo engineer, Nils Bohlin, in 1959, and became the single most important safety innovation ever introduced in cars.
Noting the significance of the device, Volvo Cars gave the patent away, so it could be fitted to any car from any manufacturer – based on internal data collected by Volvo Cars since the 1960s, it has been estimated that the three-point safety belt has saved more than a million lives.
Volvo Car Malaysia is the Road Safety Department (JKJR) and the Malaysian Institute of Road Safety Research (MIROS) to raise public awareness on the importance of using the three-point safety belt.
“I believe the increased use of safety belt by all car occupants, will help to reduce the number of road fatalities and serious injuries in the country,” said Nalin.
According to data gathered by the Malaysian Institute of Road Safety Research (MIROS) in 2017, an average of 16 road fatalities is recorded daily in the month of Ramadan and Syawal (Hari Raya month).
Recently, Volvo Cars announced Project EVA (Equal Vehicles for All), allowing any car manufacturer to access its research data to build safer cars. — RIZAL JOHAN