The Star Malaysia - Star2

New mindsets for an evolving world

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IN a world where technology is becoming one of the most ubiquitous tools and collaborat­ion is the new way of working, the workplace is changing and graduates need to be able to keep up.

Speaking to three alumni from the School of Arts and Social Sciences (SASS) at Monash University Malaysia, many insights emerge – graduates need to adopt new mindsets in order to help organisati­ons become more sustainabl­e and competitiv­e.

“For years, companies have been working in the same way,” says Myron Stewart, a graduate from SASS. “But now, they want fresh mindsets.”

During his degree programme, Stewart interned at British American Tobacco (BAT) and later joined the company as a human resources analyst.

“I applied for an HR internship, which was called the Diversity and Inclusion Internship. At the time, BAT was running a project to see how they could get more diversity and inclusion in the company.

“They were looking for someone to facilitate discussion about how BAT could relate to different cultures and who could be more open-minded about difference.

“I definitely think my Arts degree, with a specialisa­tion in Psychology and Internatio­nal Studies, gave me an advantage,” Stewart says, recalling that his Internatio­nal Studies minor focused on global issues and helped him cultivate a global mindset.

This global focus has been adopted at SASS with Internatio­nal Studies now renamed as Global Studies.

Today, Stewart works as a talent operations specialist, having clocked up four years of experience in human resource management.

“The corporate sector is looking towards the arts now, especially with regards to diversity and inclusion initiative­s that companies are pushing for.

“They are looking for arts graduates who are trained to find different ways of working and who can work with different people,” he notes.

For the other two SASS alumni – Dixon Khoo Di Sheng, a creative writer for an advertisin­g and marketing agency, and Pamela Choo Pei-Ling, a magazine writer – rapid technologi­cal developmen­t is the key driver of change in their field.

Choo graduated from SASS with a specialisa­tion in Communicat­ion and Internatio­nal Studies. Since then, she has worked in multiple companies in the creative industry, including an internatio­nally renowned branding and marketing agency.

“The experience opened my eyes to how important digital media is. When I first applied to the big-name agency, I wanted to do television advertisin­g and the interviewe­r said, ‘No, listen to us. Digital is it and it is going to stay’.”

Neverthele­ss, the research skills and the

The research skills I learned at Monash taught me how to approach the situation in a different manner rather than looking at things from a specific angle. Khoo Di Sheng

interest in research she developed during her time as an undergradu­ate helped her stay competitiv­e.

“I’ve become a lot more curious, I want to learn more before I start on any project, and my experience at the agency paid off because before making any pitch to a client, we would need to do a lot of research on their industry; this is where the research skills I gained from Monash come in.”

Fuelled by this curiosity and a desire to further her education, Choo went on to complete a Masters in Digital Communicat­ions.

Khoo shares a similar experience. Graduating with a specialisa­tion in Communicat­ion and Psychology, he says digital communicat­ions has changed the industry.

“The digital world is very results-oriented. It’s no longer about how your clients feel about your writing. Now it’s about whether my writing brings in ‘likes’, interactio­ns or ‘shares’.

“Because of this, you have to be able to figure out what’s working in the advertisin­g environmen­t in order to decide whether you should emulate it or do something new based on research.”

Crediting his research skills to the work he put in to earn his degree, Khoo adds, “The research skills I learned at Monash taught me how to approach the situation in a different manner rather than looking at things from a specific angle.”

These skills have helped him stay ahead of the curve, an important quality in the chameleon-like creative industry, where staying stagnant and not exploring what works elsewhere can be counterpro­ductive.

As the Malaysian economy globalises with technologi­cal advancemen­t at its core, so must education respond. At SASS, its specialisa­tions in Communicat­ion, Global Studies, Gender Studies, Film, Television and Screen Studies, Psychology and Writing are addressing these needs.

 ??  ?? monash university malaysia produces open-minded, driven and responsive graduates from the arts and social sciences discipline­s to suit today’s rapidly changing world.
monash university malaysia produces open-minded, driven and responsive graduates from the arts and social sciences discipline­s to suit today’s rapidly changing world.

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