Hello Kitty celebrates 45th birthday with new skincare collection

HELLO Kitty is celebrating her 45th birthday in style, with the launch of a new skincare collaboration.

The Sanrio-owned Japanese character has teamed up with

Los Angeles-based, K-beauty skincare label The Creme Shop on an eight-piece Celebration Collection, as reported by Allure.

The line launches

Friday at thecremeshop.com and Ulta Beauty.

The series, which comes presented in cute, kitsch pink-and-white packaging, has everything, from a Pink Water Crème – Ultra Dewy Face Cream – to a Plush Spa Teddy Headband. It offers practical skincare tools such as cleansing towelettes and hand cream, as well as little luxuries such as a Brightening Apple Essence Serum and a Me Time! Youth-promoting Sheet Mask. There is also a setting and priming spray and packet of under-eye hydrogel patches, to complete the collection. Clearly, Hello Kitty is a fan of The Creme Shop – the duo first teamed up back in October 2018 on a joint skincare collection that encompassed sheet masks, lip balms, hand cream, bath bombs and false eyelashes.

The collection is the latest in a series of beauty collaborations for Hello Kitty, who partnered with the manicure brand OPI earlier this month, launching a new 15-shade holiday nail polish collection celebrating the festive season. This year has also seen the pop culture icon team up with the watchmaker Casio on a special-edition Baby-g watch, while last year saw her release a seven-piece womenswear collection of ready-to-wear pieces and accessories with sportswear giant Puma. – AFP Relaxnews