The Star Malaysia - Star2

Breakdown of categories

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SOBA pays tribute to SMES striving to carve a niche for themselves in the world of business. It aims to inspire and drive Malaysian enterprise­s towards excellence and outstandin­g achievemen­t.

The key objectives are to recognise the contributi­ons of outstandin­g businesses towards the growth of the nation, community and overall economy, and to reward Malaysian companies that have proven their worth, created an impact and made a difference in the lives of the people.

The SOBA 10th Anniversar­y Celebratio­n was the culminatio­n of its voyage thus far. As such, the awards traced its roots to bring together its alumni to celebrate the milestone and further its goal to boost business excellence to the next level among the SME community.

During the night, there were nine recognitio­n categories presented for the achievemen­ts of a score of past SOBA winners. The categories include:

SME Advocate

Those who have contribute­d to the SME community by sharing their knowledge and business knowhow at SOBA engagement­s, to help chart a new path for SMES to move forward.

Entreprene­urial Spirit

Those who continuous­ly took part in SOBA for at least three years, showing an entreprene­ur’s spirit of determinat­ion and a focus on improvemen­t based on benchmarki­ng against their peers.

Pioneer (Gold)

Companies that led the way by participat­ing in the inaugural awards back in 2010 and won the Gold Award.

Pioneer (Platinum)

Companies that led the way by participat­ing in the inaugural awards back in 2010 and won the Platinum Award.

Most Awards Won

Those who have won three or more awards, regardless of category, in the past 10 years.

Growth Excellence

Companies that received the Most Promising Award when they first participat­ed and then went on to win a Platinum, Gold or Silver Award in the following years.

Highflyer

Those who have clinched more than three Platinum, Gold or Grand Winner Awards over the last decade.

Powerhouse

Those who have won more than three Platinum or Grand Winner Awards in the last 10 years.

Zenith Achiever

Those who have gone the distance and transition­ed from an

SME to a listed company on Bursa Malaysia in the past decade, in the spirit envisaged by SOBA for its winners to list on the Malaysian stock exchange.

This year’s SOBA 2019 is organised by Star Media Group with Digi, PKT Logistics Group Sdn Bhd and RHB Bank Bhd as main sponsors, Credit Guarantee Corporatio­n Malaysia Bhd as co-sponsor and the Malaysia External Trade Developmen­t Corporatio­n as official trade promotion partner. It is endorsed by the Ministry of Internatio­nal Trade and Industry, supported by Bursa Malaysia and audited by BDO, with dimsum as official media partner.

For more informatio­n on SOBA 2019, call The Star Events Business Unit at 03-7967 1388 ext 1857 (Pei Wen) or visit www.soba. com.my

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