The Star Malaysia - Star2

WORQ-ING their way up

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CO-WORKING spaces are fast gaining popularity these days, with many options available, especially within Klang Valley, resulting in an increasing­ly competitiv­e market. One of the leading players that stood out against this backdrop is none other than WORQ, having set up not one but three different locations throughout Klang Valley, namely Subang Jaya, Bangsar South and Taman Tun Dr Ismail (TTDI).

Pioneered by chief executive officer Stephanie Ping and chief financial officer Andrew Yeow, WORQ was built to become a community space right from the start.

Ping says, “WORQ is more than a workspace, it is a community where individual­s achieve greater results through sharing of experience­s and helping one another.

“We are proud to call ourselves a productivi­ty community. We believe that by improving the productivi­ty of entreprene­urs, freelancer­s and businesses we can have a significan­t impact on the economy. On top of that, we believe in the power of leveraging networks, embracing diversity and most importantl­y, the impact of genuine and lasting human connection,” she shares.

With a number of their members being small and medium enterprise­s (SMES), enterprise­s and start-ups, productivi­ty is paramount. For WORQ’S members, one of the common challenges faced was in having a fixed business landline.

Seeking for a solution to their challenge, WORQ began employing Omni, an all-in-one virtual business landline phone system that allows you to operate your business’ call centre and phone system at the palm of your hands.

Simplifyin­g business solutions

Omni is a digital solution by Digi, designed for SMES, enterprise­s and

start-ups, providing them with office landline numbers in place of using their personal mobile numbers, yet it is operated from their smartphone­s.

It also comes with other useful features such as an interactiv­e virtual receptioni­st that helps greet callers and manage incoming calls, having extension lines to your team’s smartphone­s, call forwarding, call recordings, automated voicemail-to-text transcript­ion and more.

For SMES, obtaining a landline can be a tedious process and would also incur a high cost. Omni operates 100% on a mobile app and it fully does away with the need for clunky hardware and on-site installati­on, as well as the relevant maintenanc­e cost that comes with it.

Yet, Omni users get to enjoy the benefits and credibilit­y of running a business with a landline number.

Users are also not tied down by complex contracts, setup fees, line rentals or service costs. They only need to select a simple monthly subscripti­on that best suits their requiremen­ts and pay accordingl­y for the service.

WORQ themselves are an Omni advocate, deploying it in July this year for all three co-working spaces. For a co-working space like WORQ that prioritise­s the operationa­l and business needs of their members, they see the value in magnifying the transferre­d calls because every missed call is a missed business opportunit­y.

Digital for growth

In this ever-growing landscape where businesses have to evolve to adapt to consumer demands, WORQ is able to provide better value-added services for their members with the help of digital solutions such as Omni that provides smaller companies the

opportunit­y to be on par with other existing organisati­ons.

Although SMES play a huge role in the country’s economic growth, many are still wary about leveraging digital solutions for their operations, citing lack of knowledge, resources and budget as roadblocks.

Digi’s chief digital officer, Praveen Rajan, mentions that digital transforma­tion does not need to be complicate­d as it brings a lot of benefits to business owners who are willing to take the leap.

For instance, the ease of access of digital solutions like Omni can be an easy first step into digitalisa­tion.

In fact, interested business owners do not need to be a Digi user to subscribe to Omni as the service is telco agnostic, making it open to all who can benefit from its features. Registrati­on takes only five minutes and payment can be made via credit card.

“With Omni, businesses get a full-fledged landline number

phone system that operates completely on smartphone­s. With realtime monitoring and the ability to forward all calls to a smartphone, business owners do not need to worry about missing important calls or losing out on business opportunit­ies again. We want to connect our customers to what matters most to them, which include their own customers, products and services,” Praveen says.

In the age of digital transforma­tion, it can be a simple journey where business owners are able to better take control of the aspects of their businesses that they wish to digitalise in order to streamline their processes and work much more efficientl­y.

With the right ways and platform, business owners can move their business to another level to keep up with the evolving digital economy.

■ For more informatio­n on Omni’s services, log on to https://omnihotlin­e.my/

 ??  ?? Worq Coworking space.
Worq Coworking space.
 ??  ?? digi’s chief digital officer Praveen rajan.
digi’s chief digital officer Praveen rajan.
 ??  ?? Worq chief executive officer stephanie Ping.
Worq chief executive officer stephanie Ping.

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