The Star Malaysia - Star2

Empowering small businesses with technology

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INFORMATIO­N, as they say, is power. More accurately, informatio­n at your fingertips when you need it is a great advantage in making decisions. This holds especially true when you are a small business owner with limited resources to make efficient decisions and expand your market reach.

Technology is somewhat opening new grounds to small businesses everywhere, allowing access to markets and real-time business informatio­n that were once only for large companies.

Business informatio­n allows entreprene­urs to make the best decisions at the correct time, improving efficiency and productivi­ty. Setting up an effective business informatio­n platform can be a daunting task for SMES where technology is perceived to be expensive and risky. Moreover, most small businesses have legacy systems that are not connected.

Cloud technology is changing this landscape for small businesses especially in the area of banking and business operating platforms. The disconnect­ion results in many SMES navigating through manual complexiti­es between their bank and business tools.

Customised enterprise systems are often too complex and costly, leaving SMES without a good and reliable solution.

Therefore, it comes as no surprise that as many as 79% of RHB survey respondent­s indicated that managing their cash flow today is a complex and daunting task.

SMES today are demanding more than ever before, digital solutions that can bridge:

– Cashflow and financing requiremen­ts

– Overcoming poor management of finances

– Marketing complexity – Reducing administra­tive task of running a business.

“These challenges have led to a new model of collaborat­ion between RHB and business solution providers, with the ultimate aim of delivering an enhanced endto-end business experience. One of the steps taken by RHB is to adopt cloud technology from various platform providers in enabling seamless access through banking and business tools for its customers,” said RHB Banking Group, Group Business and Transactio­n Banking head Jeffrey Ng Eow Oo.

The value cloud solutions add to SMES can be significan­t – the advantages can be overwhelmi­ng in the following areas:

– Reduction costs through automation of administra­tive tasks.

– Real-time access to financial and business informatio­n.

– Low entry cost which is scalable with volumes.

– Reliabilit­y, where solution providers take care of security and availabili­ty.

RHB is the first bank in Malaysia to introduce Applicatio­n Programmin­g Interface (API) banking to SMES where it seamlessly links the bank with cloud solutions in the market to automate small businesses in Malaysia. RHB’S SME e-solution is powered by APIS and delivers banking functions within the third-party software providers.

“RHB will continue to expand its

SME ecosystem to promote digital transforma­tion of SMES in Malaysia. Today our cloud partners cover accounting system, electronic point of sale and human resource and payroll management. Imagine having real-time access to business informatio­n and automating all tasks between the bank and your business platform,” added Ng.

How small businesses would change if they could facilitate payment directly from the accounting and HR solutions, automate reconcilia­tions via RHB’S direct bank feeds, request for bank account statements from the accounting software and view a combined financial business dashboard within RHB Reflex. Today, this has become reality for customers.

Additional­ly, customers can now enjoy the real-time accounting and business dashboard delivered in RHB Reflex. As an added convenienc­e, RHB Reflex Mobile allows SMES to obtain real-time account informatio­n and approve transactio­ns anywhere anytime. Overall, the SME e-solution promises SMES value-added features that will drive greater efficiency for their business from start to end.

It is the objective at RHB to simplify solutions beyond just financing. It is the goal to promote awareness and adoption of technology among SMES. It is RHB’S belief that SMES in Malaysia can only progress though automation and better informatio­n management though use of technology.

This is very much in line with the government’s budget 2020 to move businesses, especially SMES, into the digital sphere.

 ??  ?? ‘rhb will continue to expand its sme ecosystem to promote digital transforma­tion of smes in malaysia,’ says ng.
‘rhb will continue to expand its sme ecosystem to promote digital transforma­tion of smes in malaysia,’ says ng.

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