The Star Malaysia - Star2

True elegance lies in perfect balance

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IN the English language, if someone were to improve over time, people say that the person “ages like fine wine”. No doubt, the idea that wine is referenced to measure a person’s worth goes to show the deep respect it has gained throughout the millennia.

When wine is distilled and aged further, it becomes brandy and one of the more famous one is the cognac, which gets its name from the region in France that has become famed for its production.

Known for elegance and sophistica­tion, Martell cognacs are made using fine-grained oak barrels and double distillati­on of clear wines, without sediments, which marks a signature of the fine Martell taste.

The Martell name was the oldest of the great cognac houses, which was founded by Jean Martell in 1715 at the height of French art de vivre, when gastronomy, taste and craftsmans­hip were celebrated and enjoyed with style. These three form the pillars of the House of Martell since and today remain intrinsic to the Martell vision.

The house unveiled its new product, the Martell MVSOP Aged In Red Barrels, at the Copper Mansion in Petaling Jaya on June 20.

Among those present at the launch and food pairing event were Martell’s cellar master Christophe Valtaud and heritage director Jacques Menier.

Also present were the brand’s managing director Sebastien Mouquet and Pernod Ricard Malaysia marketing director Emmanuel Dokhelar.

This new Martell MVSOP Aged In Red Barrels carries a heightened feature that gives a pivotal experience to the discerning connoisseu­r.

Unlike others, the uniqueness here is the full ageing of the eaux de vie, the distilled wine, in only red barrels.

Known as futs roux, owing to the reddish tinge of their wood, these precious barrels were used to mature cognacs to the perfect

stage of maturation for both the oak and the eaux de vie, allowing for an ideal balance exchange between the two.

Typically crafted from woods between 180 and 200 years old, these casks are characteri­sed by finer, less pronounced tannins, which respects the delicacy of Martell’s clear wines.

As a consequenc­e, the aromas that develop are more subtle, more generous and more refined.

For the new MVSOP Aged in Red Barrel, it creates the perfect balance between fruity and spicy woody notes that comes from the time it spends in the Red Barrels.

Martell VSOP Aged In Red Barrels pairs extremely well with food due to its finesse, rich fruity notes and delicate aromas.

Not only does it match well with European delicacies, but it also pairs perfectly with Asian dishes.

When presented with a host of tantalisin­g Chinese cuisine during lunch, the Martell VSOP Aged In Red Barrels engages with a palatable vigour, presenting a perfect balance in tasting notes.

Being aged in red fine-grained oak barrels unfurls coppery tones, the bouquet is round and fresh, reflective of intense fruity notes and aromas of fresh yellow stone fruits, like cherry plum and baby Reine-claude, gently coated by subtle mellowed woody notes.

In motion, the power of its aromas grow and gain depth, with fleshier fruits, such as apricots or vine peaches chiming in. The fruity flavours are marvellous­ly enhanced by delicate notes of sweet spices.

Martell has produced, exported, and marketed cognacs since the early 1700s, which are recognised worldwide for its outstandin­g quality and finesse, obtained by exploring the “Borderies” cru, rarest parcel in the cognac vineyard, though double distillati­on of exclusivel­y clear wines and by ageing its eaux de vie in fine-grained oak barrels.

Martell’s vast portfolio of cognacs includes Martell NCF, VSOP, Cordon Bleu, XO, Chanteloup Perspectiv­e and L’OR de Jean Martell.

 ??  ?? The new martell mvsop aged In red barrels carries a heightened feature that gives a pivotal experience to the discerning connoisseu­r.
The new martell mvsop aged In red barrels carries a heightened feature that gives a pivotal experience to the discerning connoisseu­r.
 ??  ?? martell has produced, exported and marketed cognacs since 1715, which are recognised worldwide today for its outstandin­g quality and finesse.
martell has produced, exported and marketed cognacs since 1715, which are recognised worldwide today for its outstandin­g quality and finesse.
 ??  ?? The new martell mvsop aged In red barrels are aged in casks made from woods that are between 180 and 200 years old and are characteri­sed by finer, less pronounced tannins, which respect the delicacy of martell’s clear wines.
The new martell mvsop aged In red barrels are aged in casks made from woods that are between 180 and 200 years old and are characteri­sed by finer, less pronounced tannins, which respect the delicacy of martell’s clear wines.

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