The Star Malaysia - Star2

Healthcare tourism boost in Penang

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THE Penang government encourages technology in healthcare in a bid to boost medical tourism in the state and the improvemen­t of quality of patient care.

Chief Minister Chow Kon Yeow said that digital transforma­tion was the way forward and believed that advanced technologi­es would continue to accelerate patients’ recovery and increase life expectancy.

“Technologi­es such as robotics, Internet of Things (IoT) and data can transform healthcare services in providing customised and accurate services for each and every patient,” he said at a launch in Penang recently.

Penang Medical Tourism president Dr Mary Ann Harris, Therapedic founder James Tan and Therapedic chief executive officer Jennifer Lok also attended the event, where a mock cheque of RM100,000 from the Therapedic Foundation was handed over to Dr Harris on behalf of all beneficiar­ies of Penang within the B40 community.

At the event, Tan claimed that the robotic rehabilita­tion centre, the first of its kind in the northern region, provides one of the most affordable robotic rehabilita­tion treatment services in South-East Asia.

Help for Sabah tourism players

Meanwhile, in Sabah, the Tourism, Culture and Environmen­t Ministry will set up a committee to formulate and implement measures to revive the tourism industry in the state post-Covid-19, said its Minister Datuk Jafry Ariffin.

He said in a statement recently that the committee would comprise industry players, and that a meeting and discussion session with these industry players had already been held.

Jafry said some of the issues discussed were related to the government’s allocation channelled specifical­ly to help the tourism industry and the welfare of workers affected

by the pandemic.

He said the ministry would work together with several related agencies to refine the views submitted by tourism industry players, particular­ly regarding the aid.

The way forward for Sarawak

Elsewhere, the Sarawak Economic Planning Unit and state Tourism, Arts and Culture Ministry are conducting a joint third Sarawak Tourism Master Plan 20202035 study to chart the way forward for the tourism industry to recover from the impact of Covid-19.

Sarawak Tourism, Arts and Culture Minister, Datuk Abdul Karim Rahman Hamzah, said that the master plan will identify new business models and strategies for both the demand and supply side of the tourism industry.

“From the master plan, we will be able to identify and develop strategic directions and an action plan to spur both immediate and long-term growth, encourage innovation and allow existing tourism operators and potential investors to identify business ventures, in particular through public-private partnershi­p.

“We will make sure that tourism developmen­t will benefit not only the corporate sector, but also the public by involving them in the community-based tourism, arts and culture industry,” he said in Kuching, recently.

He said public and private sector industry experts and players will be involved in drafting the master plan to ensure its successful implementa­tion as the state government has identified tourism as one of the important economic sectors in the state.

Abdul Karim said in drafting the master plan, those involved will be guided by Sarawak’s Tourism Aspiration 2030 to become a leading destinatio­n for eco-tourism and business events in the Asean region.

He said the Covid-19 outbreak has caused some concerns, especially for the Sarawak More To Discover campaign tag lined “Rediscover Yourself in Sarawak” which is targeting the domestic market, and his ministry has been reviewing its marketing strategies.

“This includes turning the promotiona­l and marketing initiative­s to domestic tourism by launching the Sia Sitok Sarawak tour packages to encourage more locals to choose Sarawak as their preferred holiday destinatio­n, as well as to boost the local tourism industry,” he said. – Bernama

 ??  ?? Penang is one of the states in Malaysia with a thriving medical tourism scene. — Pixabay
Penang is one of the states in Malaysia with a thriving medical tourism scene. — Pixabay

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