The Star Malaysia - Star2

A red-hot fashion collaborat­ion


and so the countdown begins for sneaker fans! Converse has joined forces with Kim Jones on a luxury-infused version of the brand’s emblematic sneaker style, the Chuck 70. but hopefuls will have to move quickly to get their hands on these sneakers which, once again, are likely to fly off the shelves.

the love affair between pop culture and luxury labels is far from over. after Prada and adidas or Off-white and nike, Converse has now unveiled a collaborat­ion that’s sure to make a buzz. the brand has teamed up with the Dior Men’s artistic director Kim Jones, to reinterpre­t its most emblematic sneaker style – the Chuck 70 – with a partially transparen­t design.

Once a go-to shoe for the punkrock generation, the Chuck 70 is looking more streetwear than ever thanks to creative input from Kim Jones, who worked alongside the Converse design team. these luxury-version sneakers feature a transparen­t tpu cage and a trompe-l’oeil sole, which looks like a platform. another key detail is the Kim Jones name on the tongue and sockliner.

like adidas and nike, Converse has launched a series of eagerly awaited collaborat­ions with major fashion houses and renowned designers. after Comme des Garcons and Rick Owens – who completely transforme­d the Chuck 70 with a punk-inspired version – Kim Jones is the latest creative to celebrate the brand’s iconic styles. it’s a masterstro­ke, which isn’t likely to go unnoticed.

the limited-edition sneakers go on sale april 8 on and will reportedly be joined by accompanyi­ng apparel. and they’re likely to sell very quickly – don’t say you haven’t been warned! – AFP Relaxnews

 ?? —AFP ?? Converse presents its Kim Jones collab on Instagram.
—AFP Converse presents its Kim Jones collab on Instagram.

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