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The clean way
Could our beauty routine soon be 100% recyclable and biodegradable?
Sustainable, responsible, zerowaste beauty. is it possible? aware of the new environmental challenges, cosmetic brands are rolling out new innovations at a dizzying speed in the aim of allowing consumers to embrace a 100% responsible beauty routine. let’s take a look at some of the recyclable, biodegradable and even compostable products that will leave no trace of their presence in your bathroom.
How can we make bathroom waste obsolete one day? the disposable cotton makeup remover pads are already gone, and both brands and consumers have already begun to pay attention to excessive, unnecessary packaging of skincare and hygiene products, and to sort them in order to embrace a cleaner beauty routine with natural fibres, solid cosmetics, and washable, reusable accessories. this, however, is just one step in moving toward a zerowaste beauty routine.
“nothing is created and nothing is destroyed but everything is transformed”
it is unlikely that French chemist antoine laurent de lavoisier ever dreamed of a clean and responsible beauty routine himself, but he unknowingly paved the way. because reducing waste consumption – unless you skip makeup, skincare and hygiene – can only be done through recycling, or upcycling, or through biological degradation. it is on these two points that cosmetic brands are now focusing their research, and some have already begun to provide innovative solutions.
Juni Cosmetics is one of the brands that have gone big on recycling. Founded by makeup artist Madeleine White, the brand worked with designers to eliminate plastic from its beauty products. the result is a capsule collection of high-end lipsticks (“luxury Hydrating lipstick”) with strong moisturizing power, formulated with organic oils, vitamin e and plant hyaluronic acid, whose tubes are made entirely of aluminum, therefore fully recyclable.
note that the entire lipstick tube is made of aluminum, including the mechanism’s cogs, giving consumers the option to recycle the product without having to disassemble it. Certified vegan, the lipstick contains only organic and sustainably sourced ingredients and has not been tested on animals.
after it’s used up, this eyeliner transforms into flowers
initially specialising in sustainable writing tools, Danish company Sprout World has also taken a step towards a circular beauty routine. it recently released a plantable eyeliner. Yes, you read that right. its “Sprout eyeliner,” totally free of microplastics, is used like any other eyeliner with one exception. at the end of its life, it can be planted in a pot, then watered, to turn into flowers. this is made possible thanks to the capsule nestled at the end of the product, which contains seeds.
in the same vein, the brand izzy Zero Waste beauty has introduced the world’s first reusable and recyclable mascara, which therefore generates no waste. Made of a stainless steel tube, “Zero Waste Mascara” is delivered without any packaging in reusable envelopes made from recycled materials. a subscription service allows consumers the possibility to receive a new sterilized and filled mascara every three months, accompanied by a prepaid envelope to return the previous mascara which will be completely cleaned and refilled for a second life.
these may seem like small innovations but they prove that brands have already started to work on sustainable alternatives to traditional cosmetics to make our bathroom greener and less polluting. – AFP Relaxnews