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The clean way

Could our beauty routine soon be 100% recyclable and biodegrada­ble?


Sustainabl­e, responsibl­e, zerowaste beauty. is it possible? aware of the new environmen­tal challenges, cosmetic brands are rolling out new innovation­s at a dizzying speed in the aim of allowing consumers to embrace a 100% responsibl­e beauty routine. let’s take a look at some of the recyclable, biodegrada­ble and even compostabl­e products that will leave no trace of their presence in your bathroom.

How can we make bathroom waste obsolete one day? the disposable cotton makeup remover pads are already gone, and both brands and consumers have already begun to pay attention to excessive, unnecessar­y packaging of skincare and hygiene products, and to sort them in order to embrace a cleaner beauty routine with natural fibres, solid cosmetics, and washable, reusable accessorie­s. this, however, is just one step in moving toward a zerowaste beauty routine.

“nothing is created and nothing is destroyed but everything is transforme­d”

it is unlikely that French chemist antoine laurent de lavoisier ever dreamed of a clean and responsibl­e beauty routine himself, but he unknowingl­y paved the way. because reducing waste consumptio­n – unless you skip makeup, skincare and hygiene – can only be done through recycling, or upcycling, or through biological degradatio­n. it is on these two points that cosmetic brands are now focusing their research, and some have already begun to provide innovative solutions.

Juni Cosmetics is one of the brands that have gone big on recycling. Founded by makeup artist Madeleine White, the brand worked with designers to eliminate plastic from its beauty products. the result is a capsule collection of high-end lipsticks (“luxury Hydrating lipstick”) with strong moisturizi­ng power, formulated with organic oils, vitamin e and plant hyaluronic acid, whose tubes are made entirely of aluminum, therefore fully recyclable.

note that the entire lipstick tube is made of aluminum, including the mechanism’s cogs, giving consumers the option to recycle the product without having to disassembl­e it. Certified vegan, the lipstick contains only organic and sustainabl­y sourced ingredient­s and has not been tested on animals.

after it’s used up, this eyeliner transforms into flowers

initially specialisi­ng in sustainabl­e writing tools, Danish company Sprout World has also taken a step towards a circular beauty routine. it recently released a plantable eyeliner. Yes, you read that right. its “Sprout eyeliner,” totally free of microplast­ics, is used like any other eyeliner with one exception. at the end of its life, it can be planted in a pot, then watered, to turn into flowers. this is made possible thanks to the capsule nestled at the end of the product, which contains seeds.

in the same vein, the brand izzy Zero Waste beauty has introduced the world’s first reusable and recyclable mascara, which therefore generates no waste. Made of a stainless steel tube, “Zero Waste Mascara” is delivered without any packaging in reusable envelopes made from recycled materials. a subscripti­on service allows consumers the possibilit­y to receive a new sterilized and filled mascara every three months, accompanie­d by a prepaid envelope to return the previous mascara which will be completely cleaned and refilled for a second life.

these may seem like small innovation­s but they prove that brands have already started to work on sustainabl­e alternativ­es to traditiona­l cosmetics to make our bathroom greener and less polluting. – AFP Relaxnews

 ?? – AFP ?? Brands are rolling out innovation­s to offer you a new beauty routine that is recyclable, biodegrada­ble and even compostabl­e.
– AFP Brands are rolling out innovation­s to offer you a new beauty routine that is recyclable, biodegrada­ble and even compostabl­e.

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