‘Money can’t buy’ recognition
WELCOME to the 14th edition of the Putra Brand Awards. It has been a considerable duration since we entered what is commonly described as turbulent times.
The prevailing sentiment suggests that rapid change has become the customary state of the world.
Despite this challenging environment, brands persist in delivering exceptional products and services that bring joy and enhance the lives of all Malaysians.
While “brand” and “branding” are marketing terms, they are also profoundly emotional entities tied to the deepest recesses of people’s hearts, as expressed in the phrases “brands I like,” “brands I don’t like,” and “brands I’m not interested in.”
Therefore, evolving into a brand that garners consumer trust and affection over an extended period poses a formidable challenge.
Consumer sentiments toward brands shift as new products and services are introduced.
Shifts in the global economy and world affairs, which may not directly relate to a product or service’s functionality, can influence consumer emotions and affect a brand.
The relationship between brands and people is inseparable, yet simultaneously dynamic and unpredictable.
In this context, brands must focus on effectively communicating the value of their products to consumers – ensuring that consumers believe in and embrace products and services that genuinely enrich their lives, and bringing happiness as well as fostering confidence and affection for the brand.
The brands that have sustained this cycle of happiness in Malaysia, a nation known for its diversity and maturity, have been chosen for the 2023 awards.
The most captivating aspect of these awards is that they are determined by consumer votes.
In addition to the brands’ dedication over the past year, this award is solidified by the votes of Malaysians who have trusted and loved these brands.
It’s a “money can’t buy” recognition, and its credibility is firmly grounded in the votes of the consumer.
On behalf of the 4As, I express our heartfelt appreciation to MATRADE, our esteemed brand champion partner, for their steadfast support as well as to all Malaysians who participated in the public voting for this award, and to all affiliated organisations for their support and endorsement of this “people’s choice” concept.
Lastly, of course the highest commendations to all the award winners.