Daimler wants to be tops in trucks
FRANKFURT: Daimler AG’s new trucks chief Wolfgang Bernhard aims to beat rivals Volvo AB and Scania AB in more than just sales in a bid to secure the industry’s top spot.
“Our shared goal is to make Daimler Trucks and Daimler Buses the number one in the commercial-vehicle sector – in every way,” Bernhard said in a one-page letter in German and English e-mailed to staff. It was his first companywide message since taking over the position on Monday.