Potential in a bottle
to make the water safe and clean.
Furthermore, with an intriguing and unique bottle design and competitive pricing, Moma expects to remain headstrong in Malaysia’s competitive bottled water market.
“Malaysia’s bottled water market is still a growing market and is by no means, saturated. It has been growing consistently over the last seven years at a rate of about 4%-7%. Therefore, there is still space for players like us to present consumers with an option for the safest and cleanest bottled water,” says Toh.
“We make sure our prices are competitive as we do not pay extra for minerals that we do not need and for water from other countries.
“Also, with our square-shaped bottle design, we are able to fit more bottles within a box because we do not waste space around the curvatures. Our boxes are 20% smaller than those currently used by our competitors. This helps us with a significant reduction in logistics costs which we pass on to our consumers through our pricing scheme,” he adds.
Moma is expecting the Year of the Rooster to be a challenging one as the company looks to cement Malaysia as its base of operations while expanding globally.
However, Toh believes that the company has what it takes to ride the waves.
“2017 is going to be a challenging year but we believe that the bottled water market is big enough and the demand is strong enough for good and clean water. Consumer response has been encouraging and we have seen good take-up by consumers. Feedback has also been quite encouraging,” Toh says.
He notes that distribution channels will play a pivotal role in making its products available and visible to consumers.
“We are currently working with one of the largest distributors in Malaysia and we already have our products sold at retailers such as Giant, Cold Storage, KK Mart and Mynews.com marts,” he adds.
“We do not see ourselves as solely a Malaysian brand but rather as an international brand. We have visions of exporting globally. We will start exporting to Singapore within the month, and then to Australia, China and Japan in the next 2-4 years.”