Shin­segae-Mamee JV to mar­ket ha­lal prod­ucts glob­ally

The Star Malaysia - StarBiz - - News -

ME­LAKA: Mamee Dou­ble Decker (M) Sdn Bhd (Mamee) has teamed up with South Korea’s Shin­segae Food to pro­duce ha­lal food prod­ucts for Is­lamic coun­tries, said group chief ex­ec­u­tive of­fi­cer Tan Sri Pang Tee Chew.

He de­scribed the joint-ven­ture com­pany, Shin­segae Mamee Sdn Bhd as the best plat­form for both com­pa­nies to strengthen and ex­pand in the Asia-Pa­cific re­gion due to its vast mar­ket by shar­ing their ex­per­tise in the man­u­fac­tur­ing and ser­vices of food and bev­er­ages.

“This col­lab­o­ra­tion can be de­fined as a new world to spear­head Mamee’s vi­sion to be­come a com­pre­hen­sive food so­lu­tions provider in an ef­fort to ex­pand our ha­lal food mar­ket.

“With the ha­lal food mar­ket be­com­ing one of the world’s fastest-grow­ing food mar­kets, it will in­di­rectly in­crease the de­mand for South Korean ha­lal food as Malaysia is the pi­o­neer of ha­lal food in the re­gion.

“In ad­di­tion, the prod­ucts pro­duced are not only of high qual­ity but also em­pha­sised on ha­lal stan­dards and cer­ti­fi­ca­tion re­quire­ments from the glob­ally-recog­nised Is­lamic de­vel­op­ment depart­ment,” he told re­porters at the sign­ing cer­e­mony of the joint ven­ture here yes­ter­day.

Pang said the joint ven­ture was also a step­ping stone for Mamee in ex­plor­ing and ven­tur­ing into South Korean ha­lal food ser­vices and man­u­fac­tur­ing.

“We ex­pect both mar­kets to ex­pe­ri­ence rapid growth due to the pop­u­lar­ity of South Korean food and grow­ing de­mand for ha­lal food in the global mar­ket, and I hope this joint ven­ture will help foster Mamee's as­pi­ra­tion to be­come a global sup­plier of ha­lal food,” he said.

Shin­segae Food pres­i­dent Choi Sung-Jei said Shin­segae Mamee aimed to be a one-stop ha­lal food and bev­er­age provider of high and con­sis­tent qual­ity prod­ucts with au­then­tic taste and ser­vices catered spe­cially to all food op­er­a­tors.

“Mamee-Dou­ble Decker is a well-known house­hold name with more than 40 years of ex­pe­ri­ence in man­u­fac­tur­ing and es­tab­lish­ing a global dis­tri­bu­tion net­work,” he said. — Ber­nama

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