Pavilion Group’s focus on luxury lifestyle attracts potential buyers
WITH Pavilion Damansara Heights’ latest unveiling of the Windsor Suites, the upscale integrated development is continuing to forge its position as a premier address in the Klang Valley.
Taking into consideration the response at the recent exclusive preview for its third residential tower, the Pavilion Group’s focus on the luxury lifestyle in its integrated developments is proving attractive to potential buyers.
“People don’t just buy because it’s a good product; they buy because it’s the lifestyle they’re looking for. That’s how we want to make a difference,” said 1 Pavilion Property Consultancy Sdn Bhd sales and marketing director Datuk Tracey Lai.
Windsor Suites, which comprises 568 units featuring one- to three-bedroom layouts spread out across a range of 614 sq ft to 1,831 sq ft, reflects the developer’s continued commitment to the changing lifestyles and expectations of an evolving society.
The larger units in Windsor Suites, for instance, emphasise spacious layouts with sleek interior design. Fitted with imported kitchen cabinets and high-end appliances, the units feature a gourmet kitchen and an Asian kitchen, a study and a powder room in addition to several bedrooms with fitted wardrobes and en suite bathrooms.
This approach in addressing the needs of different categories of buyers in its product mix has paid off, as sales for the two residential towers launched in end 2017 has reached 80%.
“The location is prominent and despite the very challenging market, a good development can address all these aspects. That’s why take-up is still encouraging despite market sentiments,” said Lai.
Thus far, the bulk of the sales have been from locals, comprising busy working professionals, savvy investors or empty nesters who appreciate the convenience offered by the integrated development.
Each residential tower boasts two floors of facilities, with one on the lower podium floor that is more activity-based and another on the sky deck overlooking the city.
One of its premier facilities and amenities include a curated concierge that offers a variety of personalised services for a hassle-free lifestyle or investment. For example, groceries bought from the mall can be delivered straight to the doorstep, while housekeeping services are available as well.
In the densely populated Damansara Heights catchment, the integrated development stands out for its strategic location. Well-positioned in terms of accessibility and connectivity, it is reachable through an integrated network of roads including the SPRINT highway and a new elevated link.
It is also directly connected to Pavilion Damansara Heights MRT station, via the sizeable 1.1 million sq ft Pavilion Lifestyle Mall. The said station is only two stops away from KL Sentral, the gateway to KLIA.
Apart from location and connectivity, Pavilion Damansara Heights has the advantage of convenience and benefits of an integrated development. The mall is set to bring in tenants across different industries, including contemporary retail, curated dining, entertainment, edutainment, music, arts, culture and leisure. One of its key features include an amphitheatre.
Thus far, nine corporate towers and 1,314 residential units in three residential towers have been launched.
One of the new residential towers, the yetto-be-launched Imperial Residences, will house 154 suites units ranging from 3,000 sq ft to 4,000 sq ft. This, according to Lai, is in response to feedback from buyers looking for larger options.
On the other end of the spectrum is the Royal Suites, which will be the last component of the integrated development to be launched. Closest to the MRT station, units in the residential block will range from 450 sq ft to approximately 1,000 sq ft.
Pavilion Damansara Heights, to be completed in stages by 2022, spans 6.5ha and comprises 10 corporate towers, five residential towers and a retail mall.
The Pavilion Group development, which has a gross development value of RM10bil, represents Canada Pension Plan Investment Board’s first direct real estate investment in Malaysia and South-East Asia.
Don’t miss out on the exclusive preview of Windsor Suites Luxury Residences at Pavilion Damansara Heights Property Gallery in Jalan Beringin, Damansara Heights in Kuala Lumpur on March 23-24 (10am-6pm).