ECF platform expands into region

Nasdaq-listed Greenpro Capital Corp will be acquiring a 15% stake in local equity crowdfunding (ECF) platform operator Ata Plus.

The entrance of a new shareholder will enable Ata Plus to fast-track its plans to grow into a regional fundraising platform by leveraging Greenpro’s considerable regional financial assets and global presence.

The aim, says Ata Plus, is to immediately create a ‘10+1’ market reach potential comprising Asean countries plus China, where Greenpro has access via their Hong Kong presence.

“Tapping into Greenpro’s extensive global network will be an immediate boost to our equity crowdfunding platform as our issuers will now have access to greater business opportunities and a new pool of potential investors, beyond Malaysia,” says Ata Plus co-founder and director Elain Lockman.

She adds that companies fundraising on the Ata Plus platform will not only have global reach to investors at the ECF fundraising stage, but also a complete support infrastructure to expedite public in the US.

For Greenpro, the strategic stake in Ata Plus will enhance and strengthen its offerings including company formation, trust and asset protection, family office, financial planning and management, fund management and asset management, and business incubation for SMES.

“The unification with Ata Plus makes tremendous business sense for Greenpro. Ata Plus’ proven platform for SME fundraising greatly complements Greenpro’s considerable regional financial and technological assets.

“Together, Greenpro and Ata Plus can generate significant product, customer and cost synergies. We intend to use the Ata Plus platform to provide private high-growth emerging companies firstly, with frictionless access to a wider pool of global investors, by offering an array of new types of securities made possible with our newly acquired technology and IP, and secondly, with a proven infrastructure for public listing,” says Greenpro chief executive officer CK Lee.

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