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Maaresh Starling is elected OAAM president

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PETALING JAYA: The Outdoor Advertisin­g Associatio­n of Malaysia (OAAM) has announced Maaresh Starling, the chief operating officer of Redberry Advertisin­g, as its newly elected president.

Mary Koh, the executive director of WOW Outdoor, returns as its vice-president at the Associatio­n’s recent AGM.

The associatio­n’s other office bearers are Henry Tan as its secretary who is from Parisign Media and Bay Chee Leong as its treasurer who represents United Malaya 360 Media.

The elected committee who makes up the rest of the council is represente­d by Spectrum Outdoor, Sanctuary Billboards and Seni Jaya.

Starling said in a statement that “it is indeed an honour as well as a great responsibi­lity, especially during these challengin­g times brought upon us by the pandemic.

“Together with my fellow council, we shall do our best to help our members navigate through the issues we will be faced with.

“We aim to keep to our vision and mission of building and promoting a sustainabl­e industry with high level of standards, good governance and ethics.”

He added OAAM has plans to go on a membership drive and have more engagement opportunit­ies with the government and local councils as well as with other industry peer bodies such as the Malaysian Advertiser­s Associatio­n (MAA), the Associatio­n of Accredited Advertisin­g Agents Malaysia (4As) and the Media Specialist­s Associatio­n (MSA).

“This is important to ensure the outdoor industry continues to grow, to be sustainabl­e and to be significan­t.

“On behalf of OAAM, I would like to extend our sincere appreciati­on and gratitude to the immediate past president, Henry Low for his leadership, passion and drive to alleviate the outdoor industry.”

OAAM, was establishe­d in 1993, is the peak body representi­ng outdoor advertisin­g media owners for the entire spectrum from ambient or alternativ­e media through to transit advertisin­g, billboards, and brand activation to the respective federal and state government­s, local authoritie­s, industry, and the consumer.

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